Hair loss has long been no longer a marginal phenomenon: According to international data, approximately 401% of women will experience significant hair loss during their lifetime, and approximately one in three people report worsening hair loss during periods of stress and mental strain.
In the modern era, where daily stress has become the norm, hair is often one of the first to pay the price.
Ongoing stress directly affects the hair life cycle, weakening the hair fiber and potentially leading to increased breakage and visible thinning. For many, the signs are familiar: more hair on the pillow, in the shower or on the brush.
The professional and prestigious hair care brand Kérastase offers an innovative and focused solution to the problem: GENESIS Strengthening Scalp Serum, an advanced daily treatment for strengthening hair during periods of stress and tension. This innovative product has become one of the hottest names on the internet in recent times, with ongoing discussion and growing interest around its ability to strengthen the scalp and reduce hair loss in daily routines.
The serum is specially developed for weak and brittle hair, and works to reduce hair loss caused by hair loss. The unique formula combines active ingredients such as Aminexil, Caffeine and Ginger Root, known for their ability to strengthen the hair fiber, improve its resistance and support a healthier scalp environment.
Beyond effectiveness, this is a solution adapted to the modern lifestyle: daily use, no need to rinse, with a light texture and luxurious fragrance, a holistic care experience that combines science and pampering.
Hairstylist Phil Ben Hamo of Phil & Joe, Kerastase ambassador in Israel, explains: "The Genesis series was developed to help prevent hair loss that is not due to genetic causes, especially in situations such as stress, pregnancy, hormonal changes and an unbalanced diet. In these situations, blood flow to the scalp may weaken, which may affect the supply of oxygen to the hair follicles and contribute to hair loss. Scalp massage can improve blood flow, but since it cannot be applied daily over time, the Genesis serum was developed as a supportive alternative. He says: "The serum is based on active ingredients such as aminexil, ginger root and caffeine, and works to strengthen the hair fiber and improve hair resistance with consistent use over time.".
The GENESIS series offers an innovative approach: a hair breakage prevention treatment that treats brittle hair caused by weakened hair roots and breakage of the hair shaft. The products in the series help to nourish the hair, strengthen the hair from the root and improve its overall appearance.
Consumer price of the hair loss treatment serum: 220 NIS
Available at Crests Salons, Super-Pharm Online, Super-Pharm Gallery, Deal Cosmetics and Terminal X.
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