Udi Frieden, co-owner of the leading advertising agency Reuben-Frieden, was the advertising manager for the campaign Moshe Kahlon and the Kulanu party in the last election campaign. He is very pleased with the ten seats the party won.
But what about everything else? Well, in an interview he gave to Anat Bain-Lubovitz on the Firma supplement of 'Globes', he lays out his views:
""Exactly what happened in the '99 elections was supposed to happen to Bibi, when the people's soul was torn from him and we did 'Israel Wants Change' and Barak won.".
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""In my opinion, Bibi is the devil, a bad man, dishonest, quarrelsome, divisive and a swindler. But because half the people didn't want to vote for Tzipi Livni, and because the socio-economic issue is still putting pressure on these people, there was a tie the whole time. When there was a certain rise of the Zionist camp with a gap of four seats, the right began to mobilize.
""During the election campaign, I discovered that Mizrahi people don't believe in Mizrahi people. They don't believe in themselves, and therefore don't believe that someone like them can be a leader. One of the reasons Kahlon didn't receive 20 seats is because many said, 'He's like me.'".
""What, can he be prime minister? I want a suit, a cigar, Bibi, English. I don't believe that Kahlon can lie to Obama, and I want someone who can lie to Obama." They want Bibi the presenter.
But it's not just Bibi he doesn't like. Jerusalem is also on the agenda: "I'm not leaving Tel Aviv, and I won't leave, because there's God's darkness all around. Jerusalem, which they said took nine cabins of beauty, is an ugly and violent city. Jealous, dark, uncultured and undemocratic.
""A hotel that doesn't have espresso on Shabbat, in my opinion, is not worthy. It's the height of absurdity to say that, but the espresso reflects the fact that it is forbidden to heat it because of kosher, in 2015, when people from all over the world come here.".
