The Carrefour chain continues to shake up the Israeli food market and launches an unusual sale on yellow cheese in the chain's delicatessens.
Starting this week, all branches of the chain will sell fresh yellow cheeses in the delicatessen at a market-beating price, as part of a large-scale commercial move aimed at reducing the shopping basket for families in Israel.
Carrefour says: "There is yellow cheese in the delicatessen in all branches. We are opening a huge sale, already on Sunday this week, when all suppliers are closed except for our cheeses.".
The offer comes against the backdrop of a consumer storm in the dairy market, and the chain is receiving a great response when it breaks the market, as mentioned, and sets the price at NIS 1.90 per 100 grams of yellow cheese from the refrigerator.
The new promotion at the delicatessen seeks to continue the aggressive pricing line and highlight Carrefour's ability to bring quality products at unprecedented prices.
The chain estimates that hundreds of thousands of customers will benefit from the price cuts, and that the move will create additional pressure on the entire market. The background is the cost of living, the expansion of cheese imports from Europe, and the government's decision to expand duty-free quotas, all of which allow Carrefour to present promotions that have not been seen in Israel for years.
The Carrefour chain sells only fancy kosher food products in its Mehadrin branches, including dozens of Carrefour's own brand products that proudly carry the most fancy kosher certifications available today. Despite the fancy kosher certification, the products, it is important to note, are sold at the same prices as equivalent Carrefour products with regular kosher certification.
The huge advantage of the chain, with more than 16,000 branches worldwide, allows the chain's management to choose the best. Not the best, the most excellent – and at the best price due to its huge purchasing power.
Join the Haredim 10 Facebook page >>
Join the X page of Haredim 10 >>
Want more news, videos and stories? Join the Haredim 10 WhatsApp channel >>
