The salty snack brand POOF (POF), which offers a wide variety of snacks in different textures and flavors, is expanding and launching a new category: a microwave popcorn series, under the name: "POP-POOF" (Puff-pop).
Pof-pop Launched in packs of 4 units designed for quick preparation in the microwave, and in three different flavors, ensuring an enjoyable eating experience for the whole family, with perfect texture and taste: Naturally flavored popcorn - Crispy and salty. Butter-flavored popcorn – Simple and delicious. Caramel-flavored popcorn - A surprising sweetness experience combined with the crunchiness of popcorn.
The new microwave popcorn series POOF It can be prepared quickly and easily. All you need to do is put it in the microwave for 3-4 minutes and enjoy the perfect flavor and crispiness.
Recommended retail price for a package of 4 units: 12.9-16.9 shekels. (According to CHP)
Triple Kosher K.
POOF's new microwave popcorn series joins the brand's range of existing products: the Classic POOF series in 3D shapes, the CRUNCH POOF series, and the Baked POOF series.
"The Poof brand is one of the fastest growing brands in the salty snack market, and we feel it's time to expand it into additional categories," said Presenter Karin Shaheen, Business Unit Manager at Shestowitz. "Microwave popcorn is used as a snack for the whole family, and we are happy to enter this category with the POOF brand, which is very popular among children and young people. So that they don't get bored, we also brought a new and surprising flavor - caramel."
Available at all food chains and select stores.
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