The most popular hours for online purchases in Israel are between 10:00 AM and 2:00 PM during workdays, with 301% of purchases concentrated in these four hours, according to an analysis conducted by the high-tech company Optimove, which analyzes customer activity in businesses.
After 8:00 PM, in the last four hours of the day, when most people are already at home, 151% of all online purchases will be made.
The study compared online shopping habits in Israel with those in Europe, and found that consumers in both markets shop less online on weekends, presumably because these days are used, among other things, for shopping in physical stores.
However, while European consumers are careful to shop online at the expense of their private time, mainly in the evening between 9:00 PM and 10:00 PM, Israelis prefer to dedicate their working hours to this, and it is precisely in the evening and at night, as mentioned, that shopping decreases.
According to Omer Lis, the research editor at Optimove, the study was based on 20 million purchase transactions made by Israeli and European consumers on dozens of international shopping sites.
The study also shows that the strongest day for online purchases in Israel is Tuesday, when 171% of purchases are made.
Optimove assists 300 companies and shopping sites in intelligent management of their existing customers, through models and analysis of customer behavior characteristics.
The company was founded by entrepreneur Pini Yakuel, who serves as CEO, and employs 180 people in offices in Tel Aviv, New York, and London.
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