Rabbis, community leaders, senior council officials, public figures and hundreds of consumers took part in the festive launch ceremony last week, which was attended by the international retail giant Carrefour - which launched its first Mehadrin branch in the city of Petah Tikva.
This is for the benefit and joy of tens of thousands of residents who will enjoy an exceptional shopping experience, alongside quality and affordable products at unprecedented prices and a huge gap from competing chains.
The festive launch ceremony was attended by the city's rabbi, Rabbi Micha Halevi, Rabbi Yekutiel Rosenbaum - rabbi of the 'Kehel Hasidim' community in the city, Rabbi Meir Elul - head of the 'Or Shivat Hayamim' institutions, Chairman of United Torah Judaism in the city Meir Zvi Blumenthal, Welfare Affairs portfolio holder in the municipality and Chairman of the Rosh HaAyin Religious Council Asher Shuker, and Elyashiv Amitzur - member of the city council and Chairman of the Jewish Culture Department.
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The one who set the mezuzah on the main door of the spacious and well-designed Mehadrin branch in Petah Tikva was the city's rabbi, Rabbi Micha Halevi, who delivered a blessing: "It is definitely an exciting moment to stand here and set a mezuzah for the Mehadrin branch that brings the best products in the most luxurious kosher settings for the kosher-observant. Without a book, the blessing of Hashem will accompany this business. I pray that you will be blessed and successful and will always stand on the right side of the kosher-observant. Without a doubt, the fact that you offer fair prices is also a tremendous kindness to families who are blessed with children and Torah scholars. May Hashem be with you.".
Hundreds of consumers who attended the launch ceremony excitedly noted their surprise and delight at the sight of the spacious and elegant branch, which offers a vast and unprecedented variety of quality products at affordable prices. "Entering the Carrefour Mahaderin branch is simply a particularly exciting shopping experience. There is a variety of high-quality meats, dairy products, hygiene products, fruits and vegetables, food, baby products, cleaning products, and basically what not. Everything is accessible in the best possible way and at the most affordable prices," said residents who were among the first to enter the Mahaderin branch.
Senior executives from the Carrefour chain also took part in the exciting ceremony and received much praise from the hundreds of participants.
The chain's CEO Michael Loboshitz, who was present at the scene alongside branch manager Liel Peretz, kashrut division manager Ezra Gavra, and marketing manager Hagit Teigfeld, said: "This is a good day for the residents of the city of Petah Tikva. After launching Mehadrin branches in major cities such as Jerusalem, Beit Shemesh, Elad, and other cities, we came to the city of Petah Tikva to bring our good news to the residents. This day is a very happy day in which residents will enjoy both a place with quality products and a shopping experience, and the best kashrut at the most affordable prices. We will continue to stand by the right of the Haredi sector and make our quality products accessible with the most rigorous standards. In the name of God, we will do it and we will succeed.".
Branch manager Liel Peretz also noted with excitement: "There is no more exciting moment than standing here and watching the rabbis affix a mezuzah and bless the place that opens its doors on this day. As head of the branch, I will do everything and more to faithfully serve our many customers and present to them our many virtues. Carrefour actually makes the highest quality products available at the best prices and with the strictest kosher standards. The Haredi sector needs to know that it has a home, a place where there is both an affordable shopping experience, both quality products of an international standard and luxurious kosher standards. We are waiting for you.".
It should be noted that the Carrefour chain boasts spacious branches and exceptional prices that effectively save you dozens of percent on your weekly shopping.
For example, you can find: 2 Elite Turkish coffees 200 grams for 24 NIS, 3 liters of canola oil for 18 NIS, red gamba for 6.90 NIS per kilo, 3 packs of "Titolim" diapers for 88 NIS, 3 liters of Ritzpaz for 10 NIS, and dozens of other products at prices you shouldn't miss.
At the Carrefour chain, you can find Carrefour's international products at unbeatable market-breaking prices. For example, Carrefour's popular breakfast cereals, such as 500-gram cornflakes, are sold at a surprising price of only 8.90 shekels. Given the high prices in the food market, this is a significant difference that makes Carrefour a particularly sought-after chain that saves you tens of percent on your weekly shopping.
Other categories also offer significant savings: 1 kg of Persian rice is sold for only 8.90 shekels, a price that will catch the eye of consumers who are paying attention to the rising shopping market. Even flavored green tea, which is sold at a more expensive price in most chains, is offered for 8.90 shekels per unit.
The savings don't stop at dry goods and food. Carrefour also offers a variety of cleaning products and beverages at prices that are hard to find in most retail chains. For example: cleaning and toilet gel, sold for only 4.90 shekels per unit, and 1.5 liter dishwashing liquid, offered for only 9.90 shekels.
'Carrefour offers a variety of 1-liter soy drinks, priced at 7.90 shekels for a variety of flavors, and also an organic 1-liter oat, rice, and soy drink at an attractive price of 8.90 shekels. All of these offer a significant savings advantage, especially when it comes to recurring consumer products that accompany the Haredi family.
In addition to low prices, the Carrefour chain is careful to offer customers food products, beverages, fruits and vegetables, meat, poultry, fish and cleaning products of exceptionally high quality. While other chains may sometimes offer affordable prices, in most cases there is a gap between the price and the quality of the product, something that Carrefour proudly displays and manages to be a pioneer in its field, both in terms of product quality and product price.
