Good news for fans dark In Israel: The technology giant will develop store First official inDuty Free onBen Gurion Airport.
The store will open as a small branch in the concept of a store within a store online. A.L.M. In about two weeks, with the goal of opening before the launch of the new iPhones at the end of the month.
Apple will sell its entire range of products in the store: iPhones imported by C Data and tablets through Ai Digital.
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From Apple's perspective, this is a neutral place to sell its products, which is why it decided to open its store in Duty Free. Also, the reason Apple chose to work with the concept of a store within a store and not open its own store is that, under the franchise agreements at Ben Gurion Airport, the ALM chain has permits to open a duty-free electronics store.
The source of the news was published on the Geekster website.
Official representation
A few weeks ago famous Because Apple has opened an official representative office in Israel that deals with sales and marketing. The representative office in Israel is managed by Nir Ayalon, who in recent years was responsible for operations in Israel from the company's headquarters in London. Ayalon also worked intermittently from the company's offices in Herzliya.
The opening of an Apple representative office in Israel is expected to do the company only good, especially in the field of laptops, which are not very successful in the country. In recent years, official representative offices have been opened for Samsung, LG, Asus and Toshiba, some of which replaced importers, invested more money in marketing and managed to accelerate the launch of real-time devices together with the world. In addition, opening an official representative office creates continuous contact with the company's headquarters.
Apple attaches importance to the Israeli market, mainly in the areas of research and development, employing 600 people in its offices in Ra'anana, Herzliya and Haifa. Apple will soon open new offices in Herzliya Pituach, where it will concentrate a large portion of its employees. The company's marketing and sales offices are located in Herzliya.
Apple has long been concerned with converting its products into Hebrew, so in addition to its operating system for computers, smartphones, and tablets, it launched a Pages word processor in Hebrew, and it is the only one (compared to Google and Microsoft) that offers a music and movie store for Israelis.
