Israel is entering a lull between the fighting in Gaza and a possible war in the north, and who if not the Jews will try to kill time with political debates?
It's not certain that 90% of the public at all is interested, the reservists are tired (and very satisfied), the evacuees are busy surviving, but for the media and politicians it seems to be business as usual.
Also in surveys.
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The polling institutes are the X-ray institute. They have a machine that the public is put into, and it produces a snapshot of attitudes and intentions on various issues. The more sophisticated the machine, the more accurate the photograph comes out and shows the small details that sometimes disappear in a regular photograph. But even if you have an expert X-ray technician with the best system, in the end the one who deciphers the photograph is the professor, and in the end we all prefer him.
In the past year, and especially in the last three months, significant gaps have emerged in deciphering the state of Israeli society, especially between the surveys we conduct and all the others.
Many of you are rightly asking: Why? And who is more accurate?
Since October 7, the company has conducted more than ten opinion and voting intention surveys, some with thousands of participants, using analytical methods that have proven their accuracy in the last five election cycles. As then, today, we stand behind the data we have published in recent weeks, with all our responsibility and reputation.
So what do we actually see?
In short: about 35% in the center-left bloc and about 25% in the right bloc will vote for parties other than those they voted for, existing or new ones to be established, but only 4% (!) in each bloc say they will switch to vote for a party in the opposite bloc.
The dramas are taking place within the blocs: the disintegration of Meretz and Labor, the shrinking of Lapid, 7 seats on the right that will vote for a new party in the bloc, and especially 20% in each of the blocs that are still undecided. We are present in a dynamic reality and the public is examining the events, changing and formulating its positions according to them.
There are many interested and influential parties, as well as just a large number of tweeters online, who "don't like the data we publish.".
And what do you do when it's hard to confront reality? Simple: They try to kill the messenger. A real innovation. "The Likud is working with you on the municipal level too?! Political bribery!" "Api Neve sends you his regards" and other nonsense that is so far from reality, and mostly escapes a substantive discussion about numbers and processes. But who cares when the keyboard tolerates everything.
If we are so amateurish, why does every survey of ours receive a huge volume of online discussion? What bothers elements in the media and advertising worlds so much that they try to damage our reputation, belittle and ridicule us?
Don't go far because the answer is very simple: we are the "free integral in the system." The one who disrupts the old order for them, in which they controlled the political agenda through public opinion polls and the big money of advertising.
We present real data on what is happening on the political map and the map of viewing habits, and make politicians and commercial companies recalculate their course. Yes, a lot of the power, money and respect of those factors is at stake here, but we do not shy away from anyone and stick to our ethics, integrity, reputation and accuracy capabilities that will only continue to improve. Direct is here to stay and with more surprises coming soon.
Want to know more about the gaps between the pollsters? Shlomo Filber, in an extensive interview from earlier this week, puts the numbers in order for you. Listen.
