Prices jump in favor of 20%: Colgate and Barilla importer with bad news

December 31, 2023   

The Shestovitz company, which last July announced that prices were rising by 20%, is doing it again: The giant importer is demanding that retail chains raise the consumer price of its products by 10%-20% starting tomorrow. According to a report by Maayan Perati on Channel 12, prices will increase on products such as Colgate, Palmolive, Ajax, Maridol, Barilla, and hundreds of other products. According to the company, among the reasons for the price increases are increased supplier prices and increased sea freight prices. According to the report, the products that almost all of us have at home will become more expensive. Examples of notable price increases for Shestovitz brands: Barilla pasta: 12% Rio tuna: 5% Master Chef sauces: 10% Slim Delis cereal bars: 15% Palmolive liquid soap 750 ml: 17% Colgate Red: 10% Colgate Kids: 7% Colgate Red Gel: 15% Optic White: 12% Ajax cleaning products: 20% In addition, retail chains have received demands to increase prices for consumers from food suppliers Yakin, owned by Zankel and Beit Hashita, whose products are distributed by Osem. According to the instructions that the food suppliers passed on to the chains, the price increases are required to go into effect tomorrow, with the beginning of the new year. Thus, Yakin is demanding to raise the prices of its products by an average rate of of 10%. These products include canned corn, peas and chickpeas, as well as tomato products, including concentrate and puree. The price increases range from 6% to 16%. Beit Hashita, owner of the brand of canned olives Berozit, is increasing the prices of products in this category by 12%. In addition, the price of pickled cucumber products is being increased by 5%. Beit Hashita's price increases are at a rate of 5%-15% and an average rate of 10%.