One of our most memorable birthday memories as children is the gift-opening ceremony. Most of us looked forward not only to the surprise inside the package, but also to the process of opening it. From untying the festive ribbon to tearing off the colorful wrapping paper.
The popularity of unboxing videos in recent years has proven that the process of opening packages, even those we ordered for ourselves as adults, is accompanied by similar excitement. Therefore, businesses that wanted to satisfy their customers chose to invest in all the packaging components and not give them up.
It is important to understand that in a reality where many people shop online, unboxing is actually the highlight of the entire buying process. We get to personally experience the product we ordered, and even before that, we are exposed to the business behind it. The moments of anticipation between opening the packaging and actually seeing the product are an opportunity to strengthen the connection between the customer and your business. Allow them to feel welcome, increase their satisfaction, and get them excited about the appearance of the package.
Want more news, videos and stories? Join the Haredim 10 WhatsApp channel >>
A precise unboxing experience emphasizes each component of the outer packaging, as well as the elements that await inside the package that are not the product itself – while taking into account the nature of the business and the characteristics of its average consumer. Here are some effective ideas that you can implement in yours:
Branded boxes – It is worth replacing the standard and boring box with a box with your business's branding. Whether it is a logo, the business's slogan, colors that are associated with the brand, etc. Branding the box will help you make the packaging stand out from the very first moment, and by doing so, you will get the customer excited about it even before they even open it. In addition, many customers choose to keep the boxes they received, and use them for other purposes. If the box bears your brand name, it will remain in the customer's mind in the future - which will increase the chance of a repeat order in the future.
Stickers – Stickers Can be integrated into any package. You can stick them on the wrapping paper and box or add a sticker with the business name as a souvenir for the customer to use later. You can design informative stickers with the business details or alternatively choose stickers with a fun and humorous design that will bring a smile to the recipient.
Branded paper bags – Branded packaging can meet the customer both at the point of sale and during delivery. You can package the product in a branded paper bag and add a message for the customer depending on the contents. From "Renew" for a clothing store to "Benefits and Appetite" for a restaurant or grocery store.
Personal postcard – Customers appreciate businesses that treat their consumers personally. Adding a postcard with a personal message to each package can help strengthen the relationship with those ordering. The postcard can include a personal appeal to new customers who have placed their first order on your site, a discount code for a future order, information about your digital assets, an invitation to join the newsletter, and more. It is of course recommended to brand and design the postcard according to the nature of the business.
Packaging tape – Colorful, pull-open wrapping tapes are a favorite for many of us from birthdays and special occasions. By wrapping your package in this type of tape, you can turn any package into a special celebration that's always fun to repeat.
The path to your products can be through a unique, exciting and surprising unboxing experience that will strengthen the connection to the brand and delight those who order. And when it's so simple to create Branded packaging Using digital printing houses, accompanied by a personalized postcard or a designed sticker, there's no reason not to give your customers another reason to get excited.
• The article was written in collaboration with the website PIX
