Singer, songwriter and guitarist Barak Grossberg, in a refreshing collaboration with one of the most well-known voices in Israel, ACUM Award winner, veteran singer and songwriter Ariel Zilber - in an innovative and bouncy performance of the famous Chabad tune from the Book of Psalms.
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Barak grew up in a musical home in central Tel Aviv, where well-known singers and artists hung out, the son of the legendary rock producer Shaul Grossberg. He began playing at the age of 12 and performed on many stages in his youth. At the age of 21, he began a process of repentance through Chabad Hasidism in Tel Aviv. Since then, he has released about 10 original singles that combine the worlds with great success.
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The latest single, "Not Late," released about two months ago, was significantly more successful than its predecessors, with airplay on many stations and on leading streaming playlists with over 300,000 views on YouTube.
Ariel Zilber is one of the greatest and most respected singers and composers in Israel. He was chosen as Singer of the Year in 1976 and since then he has continued to conquer the hearts of the Israeli audience with familiar hymns. He began to repent through Chabad Hasidism in 1975 and since then he has also been prominent and well-known in the Jewish music scene with many collaborations.
The two have already met on the big stages, and also at Barbie Tel Aviv, where Barak hosted Ariel at a festive launch show, whose song "Give Me Strength" was released in a joint live performance for the networks.
The tune "Hey Tsema" stars at every stage and event in the Hasidic and religious sector and beyond. The lyrics are from Psalm 63. The tune was taught by the Lubavitcher Rebbe at one of the "gatherings" at the Chabad World Center 770.
Super producer Efi Shiner is responsible for the musical arrangement and production.
The music video, which was filmed at Ariel's studio in the town of Gittit and in the desert mountains in the area, was produced by director and cinematographer Eyal Zion.
Credits: Lyrics: Psalm 33 | Original melody: Chabad melody | Musical arrangement and production: Efi Shiner | Direction, photography, aerial photography and editing: Eyal Zion | Cover photography: Eyal Zion | Cover design: Shneur Segal | Public relations: Mandy Kornet
