Hasidic singer Avraham Fried composed a new melody for chapter 121, on the occasion of the 120th birthday of the Lubavitcher Rebbe.
The song will be launched for the first time at a huge event that will be held in the Crown Heights neighborhood.
Fried was joined by two nephews, singers Benny Friedman and Eli Marcus - and the three are currently filming a music video for the new tune, filmed and edited by cinematographer Shlomo Haim Rivkin.
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During filming on Thursday, the crew arrived in Park Slope, Brooklyn, to look for a Jew who would agree to put on tefillin and pose for the video.
They searched for some time, but to no avail.
Finally, just as they were about to give up and return to the Crown Heights neighborhood, a man passed by. At first he said he wasn't Jewish - and left. But a few moments later, he returned and announced: "My mother is Jewish.".
When the film crew asked him if he wanted to put on tefillin, it turned out that he had never put on tefillin. With the help of Fried, the young man put on tefillin for the first time in his life, and with "Lechaim" celebrated his first Bar Mitzvah.
He then visited the Chabad World Center-770, where he told his moving story.
