Hasidic music artist Yoni Z (Yoni Ziegelbaum) releases a spectacular music video for "Crown" on Saturday night, the first single from a new album that is expected to be released soon.
Yoni Z's music videos manage to surprise every time. In the previous series of music videos, Z proved that there is no limit to creativity: in the first clip "Ode", then came "De Ma", which won the title of the hit with the most beautiful lyric video in Hasidic music. Then, "Ma Ne'zam" came out, a clip that amazed the Hasidic music industry with over a million views. Then came "UP", an elaborate animated clip with a record number of views that continues to climb.
Now, Zee has traveled to a picturesque town in Estonia to film a music video for "Crown," a song that is entirely a message of Jewish pride.
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Z wrote the script himself at the same time as he created the song.
""Unlike previous cards like 'Know What' and 'What Will We Do,' I created the clip especially for children. It was important to me to instill in them a message that is conveyed in the clip in the form of a tangible parable. For the main characters, I chose two children who find a magnificent noble castle, enter it as ordinary children and discover that they themselves are the princes, sons of kings. A title that no one can take away from them," says Z.
The video was filmed in a magnificent medieval castle in the town of Lejja, Estonia.
Under the Corona restrictions, Z was forced to look for a local Estonian team to produce the video. After extensive research, a respected Estonian director named Nikolas Viggiani was chosen. Early in the briefing and refining of the script's messages about Jewish pride, Viggiani admitted that he was Jewish. "We felt that meeting and choosing Nikolas as the director of the video was a godsend," Yoni describes the excitement.
""Crown" is an exciting and sweeping song in an international pop style, with a strong message that comes across beautifully in both the lyrics and the music video.
Lyrics and music: Yoni Z | Director: Nicholas Viggiani | Video production: Cuba Films
