A campaign encouraging the wearing of tefillin and reciting "Shema Yisrael" in honor of the fighters was launched tonight.
The campaign, based on the call of the Lubavitcher Rebbe, zt"l, who initiated 'Operation Tefillin' and in all of Israel's wars sent his followers to the front to put on tefillin with the fighters.
Over 100 meters of spectacular signage was placed near the Azrieli Mall, on the longest billboard in Israel.
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One of the partners in the project is Israel Bardugo, whose photos accompany the campaign, which includes also An invested website, Which allows for the inspection of tefillin and mezuzot.
