Is it worth it for you? Avoid a smartphone for a year - and get $100,000

Eliezer the Lion
December 27, 2018   
Illustration image
Photo: 
Uri Lenz/Flash90

It's real: An American company has launched a new campaign that provides an incredible financial incentive to anyone who commits to reducing smartphone use.

According to a report on the Calcalist website, the beverage company Vitaminwater announced that it will pay $100,000 to anyone who can give up their cell phone for an entire year. Anyone who survives for just six months without their device will receive $10,000.

To participate in the challenge, you need to post a photo on social media explaining why you need a break from your smartphone and what you will do with your free time. Posts should be eloquent, creative, and funny. They can be posted until January 8th.

The competition rules make it clear that a smartphone is any phone that can connect to the internet and send messages. Also, during the year in question, it is forbidden to use someone else's tablet or smartphone.

The only question that remains open is how the competition rules will be enforced? Can a person be tracked 24/7 and proven not to have used any of the technological devices?


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