Amir Hetzroni, a communications lecturer and one of the most beloved provocateurs on social media, is suing Facebook for one million shekels after he was blocked on the social network.
In addition, Hezroni is asking the court for an order directing Facebook to restore his Facebook page to activity, to immediately grant him access to his personal account so that he can recover it, and to respond to defamatory statements published against him - and to provide him with details about the information that caused him to be blocked. He is also asking for accounts detailing the income that Facebook generated from his publications and the use of his name.
Hezroni writes in the lawsuit, filed through attorney Jonathan Klinger: "Facebook closed my account, did not provide me with an answer to the question of why it did so, and did not even give me the opportunity to actually appeal this decision; an appeal that I filed and was promised would be answered was not answered at all.".
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Hezroni, who presents himself as a writer, publicist, stand-up comedian, publicist, real estate developer and product presenter, writes about himself that he "became particularly famous thanks to the mane of hair that identifies him, and is the only Israeli to be elected as a full member of the International Academy of Scientists with abundant hair.".
He further notes that his blocking paralyzed an advertising campaign for a right-wing political organization, halted contacts for additional campaigns for hair straighteners and kitchens, and seriously damaged his ability to distribute the weekly television show he stars on, along with Benny Tzipor - a show that he claims was in talks to transfer to a commercial channel with a 'luxurious budget.'.
Hezroni also claims that Facebook allowed others to post offensive things about him, but blocked comments he posted on the social network. This means that Facebook does not enforce its terms equitably.
In the lawsuit, Hezroni details the damages, which amounted to one million shekels: "The loss of time that the plaintiff invested in managing and maintaining his account on the social network Facebook, the profits that Facebook generated as a result of using the content that the plaintiff created, the profits that the defendant generated as a result of using the plaintiff's name, image, and nicknames, the damage caused to the plaintiff from the future loss of the stage, and the reduction in his exposure to his declared public of fans, the plaintiff's loss of ability to respond to the wrongdoings of others.".
