For years he avoided giving interviews to the Israeli media. He also conducted briefings secretly, and only with small groups, mainly from the political correspondents' office.
This is, of course, Prime Minister Benjamin Netanyahu, the media wizard who voluntarily abstained from it.
Several months ago, Netanyahu decided to emerge from his self-imposed quarantine, embarking on an endless journey of going out, in front of senior journalists in the country - a move that quickly turned out to be a revolutionary success story.
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Someone who succeeded as a brilliant marketer and a phenomenal politician, to the point of becoming prime minister for the fourth time, has proven that he knows how to bring his well-established doctrine even to journalists whose cup of tea he is definitely not.
Even his haters in the media had to admit that 'he's got it.'.
In a spectacular show that included presentations, cartoons drawn by hand on the wall board, lists drawn in colorful letters, and unparalleled rhetoric, he ridiculed and ridiculed the criticism leveled against him in the media for many years, while explaining his worldview and talking about his work in both the foreign and domestic spheres.
So it's true that the media, which didn't like him, won't change overnight, and yet the seeds of change have already begun.
