All day on their phones: 90% of Israelis use smartphones for about 7.4 hours a day

June Green
September 27, 2016   
The Global Innovation Index of MasterCard shows: 84% of Israelis use a laptop for about 4.5 hours a day • 65% are willing to pay using their smartphone • About 33% prefer to use a fingerprint scan to pay
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The Global Innovation Index published today (Tuesday) by the global MasterCard company shows that more than 901% of consumers in Israel use a smartphone for about 7.4 hours a day, 841% use a laptop for a little more than 4.5 hours a day, and about 531% use tablets for about two hours a day.

The index, published in Globes, surveyed 23,000 consumers in 23 countries in Europe, Africa, and the Middle East regarding their approach to digital technology, especially online payments.

The survey also revealed that 91% of Israelis are confident that digital services will be widely used and in a wider range of areas, affecting the majority of the population - which requires the most advanced security. Consumers also attach great importance to the speed and simplicity of the payment process.

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In the context of payments for transactions, the index reveals that consumers around the world prefer to use biometric identification instead of a numeric code when paying.

In Israel: About 331% of people prefer to use a fingerprint scan to pay, 311% prefer a PIN code, about 291% prefer a code they receive via text message, and only 61% prefer a selfie. Despite this data, in Israel only 91% prefer biometric identification when paying.

The survey also revealed: In Israel, 651% of respondents indicated that they were willing to pay using their smartphone, 251% using an ID card, 241% using tablets, 141% using smart watches, 91% using home appliances, 61% using jewelry, and 31% using fitness bracelets.

The majority of respondents from all countries emphasized that they would choose a smartphone as an alternative to the plastic card as a new means of payment.

 


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