The Chabad Center Tel Aviv is launching a campaign in honor of the Yom Hilula of the Kabbalah Gaon Rabbi Levi Yitzchak Schneersohn, father of the Lubavitcher Rebbe.
The campaign promotes the 'Kollel Tiferet Zakenim Levi Yitzhak' - a kollel specifically designed for the elderly, which the Rebbe founded to honor his father's soul.
And in Tel Aviv, as in Tel Aviv, they do this in a creative way that will attract the eyes and hearts of retirees and pensioners to participate in Torah lessons in the kollel.
הפרסומת המקורית תוצג בלוחות המודעות בכל רחבי העיר ובמרכזים העירוניים של גמלאי העיר.
הנה הצצה:
