The post offices in the ultra-Orthodox cities are packed to the brim with ultra-Orthodox mothers waiting for their 'package.' And no, it's not a package from David from America.
There is something big and broad about the 'package' that symbolizes more than anything the dramatic change that the Haredi sector is undergoing in its connection with the Internet.
More and more Haredi mothers have given up visiting clothing stores. They are already addicted to the various virtual stores scattered across the Internet.
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The global trend is gaining momentum and, along the way, is also conquering the Haredi fashion market.
Last Friday, the US Commerce Department reported that sales on online shopping sites increased by 3.51% in the first three months of the year compared to the fourth quarter of 2014, climbing to a record $80 billion.
At the same time, the published data shows that overall retail sales weakened by 1.51%, the first quarterly decline in nearly three years. Compared to the same quarter last year, online purchases jumped by 14.51%, compared to an increase of 1.61% in overall retail sales.
But there are those who are preparing the next international revolution: Eli Valls, an ultra-Orthodox resident of the city of Bnei Brak, understood that despite the fact that sales in chain stores are increasing, there are still quite a few problems in online commerce, problems for which solutions can be found that will lead to another breakthrough and leverage sales in the market.
One of the common problems in the online fashion market is the accuracy of the size - due to the fact that each manufacturer defines its size chart differently - which makes it difficult for customers to choose the exact clothing size, as a result - many return their purchases to online stores, which makes the purchasing process difficult.
Valls heads my size inc., a company listed on the Tel Aviv Stock Exchange, which develops technology for use on smartphones to collect physical measurement data from people, with the aim of fitting them with clothing in electronic clothing stores, with the aim of making measurement capabilities more accurate.
Each user creates their own unique ID, which they will use for purchases in online stores or chain stores.
About a week ago, the company reported that it had filed a FORM-10 registration document with the SEC, the US Securities and Exchange Commission, with the aim of raising approximately $10 million.
Will the next digital shopping revolution come from the ultra-Orthodox city of Bnei Brak? We'll probably have to wait and see.
