Last week, the company published Ericsson The annual report, which presents the consumer trends we can expect in 2015.
Ericsson's report is one of the most intriguing in the market, as Ericsson is the world's leading manufacturer of cellular equipment. The company's access to developing trends in real time allows it to provide a forecast of how our lives will be in the near future.
The annual report from Ericsson ConsumerLab shows that consumers want thetechnology And connectivity will be integrated into every aspect of daily life, from bathroom mirrors to sidewalks to medicine bottles.
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For example, consumers are becoming more comfortable with ideas that were once considered wildly imaginative, such as robots in the home and mind-sharing. In 2015, consumers will watch more streaming video content than broadcast television.
Michael Bjorn, Research Director at Ericsson ConsumerLab, says that "the cumulative effect of theSmartphones, which have become a central part of society, is amazing. As consumers, we are constantly testing new apps and keeping those that we think will improve, enrich, and even extend our lives.
""We are doing this at such a fast pace that we don't even notice that our attitudes and behaviors are changing faster than ever. Services and products that until recently seemed like wild imaginations are now readily accepted with confidence in their ability to reach the mass market. With only 5 years left until 2020, the future seems closer than ever.".
The insights published in the "10 Hottest Consumer Trends for 2015 and Beyond" report stem from Ericsson's Consumer Lab global research program, which this year focused specifically on smartphone owners aged 15 to 69 in Johannesburg, London, Mexico City, New York, Moscow, San Francisco, Sao Paulo, Shanghai, Sydney and Tokyo - statistically representing the views of 85 million people who use the internet frequently.
Here are the 10 main consumer trends in 2015 and beyond:
1. Streaming Media: Media consumption patterns are becoming more uniform around the world. Viewers are moving to easy-to-use, on-demand services, with video accessed across a variety of platforms. 2015 will be remembered as the year when, for the first time, more people watched streaming video than broadcast television. In short, more YouTube.
2. Useful houses: Consumers are increasingly interested in installing sensors that will alert them to problems with their water and electricity supplies or when people come and go. They have also shown interest in having their bathroom mirror show them the news, updates on their schedule, how they slept, and more.
4. Smart Citizens: The idea of smart cities is fascinating, but much of the intelligence needed to make it happen may come from the side effects of changing citizens’ daily behavior. As the Internet allows us to gain more knowledge, we make better decisions. Consumers believe that traffic maps, energy-saving apps, and real-time water quality checks will become a routine part of our lives by 2020.
5. The sharing economy: As the internet allows us to share information with unprecedented ease, the idea of a sharing economy offers enormous potential. Half of smartphone owners are open to the idea of renting out spare rooms in their homes, personal household appliances and leisure equipment, as it is a convenient arrangement that also saves money. More people are willing to give up ownership of products in exchange for sharing.
6. Digital Wallet: 48% of smartphone owners would be happy to use their phone to pay for goods and services. 80% of them believe that the smartphone will completely replace the wallet by 2020. Over 55% would prefer their mobile device to store digital receipts instead of receiving paper receipts.
7. Personal information: While sharing information is great when it’s useful, smartphone owners don’t see the point in revealing all their activities to other people. 47% of smartphone owners would like to be able to pay electronically without the payment automatically being accompanied by the transmission of personal information. 56% of smartphone owners would like all internet-based communications to be encrypted. More than half of those surveyed would prefer a fingerprint instead of a password.
8. Health: Smartphone owners believe that various cloud-based services can help them live healthier and longer lives. Running and heart rate apps and plates that measure the food we eat are supposed to help us extend our lifespans.
9. Home robots: Consumers welcome the idea of maintaining Robots Home automation that can help with everyday household tasks. 64% of consumers believe that robots will become a common sight in households by 2020.
10. Connected Kids: Children around the world will continue to drive the growing demand for the internet. 46% of smartphone owners say their children will expect everything around them to be connected when they grow up.
