The international brand Maybelline New York launches a base makeup series in 11 shades: lasting up to 30 hours

Haredim 10
January 5, 2026   
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Public

The world's #1 international makeup brand MAYBELLINE NEW YORK (Maybelline New York) launches the next generation of long-lasting makeup: an innovative makeup that combines durability with a luminous and lightweight luminosity matte finish - Super Stay Lumi Matte Foundation.

The innovative and advanced formula provides buildable coverage that does not weigh down the skin and feels light, while maintaining an even, natural, and luminous skin appearance throughout the day.

The makeup lasts up to 30 hours, is sweat and water resistant, and does not smudge - an ideal solution for a long, intense, and dynamic day.

Unlike traditional matte finish makeup, Super Stay Lumi Matte Enriched with amino acids, which help the skin maintain a balanced moisture level, so that the skin looks vital - without feeling dry.

Maybelline New York's innovative makeup  It will be launched in 11 shades for a perfect fit and to cater to a wide range of skin tones, and is a significant innovation in the category of long-lasting makeup with a luminous finish.

Recommended retail price: 65 shekels

Available in retail chains, pharmacies, and selected perfumeries across the country.


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