PR disaster: Look what happened to the New York Police Department's photo campaign

April 23, 2014   

""Do you have a photo with a New York police officer? Tweet us and add the hashtag myNYPD# and it might appear on our Facebook page." This is how the New York Police Department launched its social media campaign, with the aim of connecting citizens with police officers in New York. However, unlike the campaign's initiators, New York citizens, it turns out, don't really like their local police officers. So it happened that within an hour of the campaign's launch, they were tagging violent photos of the police under the hashtag myNYPD# on Twitter, Facebook, and Instagram. The New York Daily News reported that the New York Police Department did not respond to the negative comments from Twitter users, but only issued a statement that on Tuesday more than 10,000 tweets were sent per hour. source: Remnants on the web