The professional makeup brand NYX Professional Makeup, one of the world's leading makeup brands, landed in Israel for the first time and has already begun to be marketed, with impressive response in pharmacy chains and selected perfumeries, with a variety of 300 professional makeup products.
On the occasion of the launch in Israel, a broad campaign is being launched under the message: KNOW IF YOU NYX YOU.
The new campaign includes digital advertising, digital signage, social media and point-of-sale advertising, and includes entertaining and colorful videos that highlight the brand's ten "best-selling" products and put them at the forefront.
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The campaign reveals the brand's ten most iconic and popular products in Israel, including: FAT OIL lip oil - which provides moisture for up to 12 hours (12 shades), BUTTERMELT blush - which blends like powder (4 shades), EPIK INK eyeliner - a waterproof eyeliner with a thin and flexible brush that allows for precise application, THE BROW GLUE - a gel for shaping and arranging eyebrows, long-lasting and does not leave white marks (3 shades), THE FACE GLUE family - a primer that provides makeup durability for up to 24 hours and a makeup setting spray for up to 24 hours.
The American makeup brand NYX Professional Makeup, founded in Los Angeles, is currently considered one of the fastest growing and most beloved brands in the world, and brings with it a clear message: high-quality, bold, and accessible makeup - for everyone! The brand was founded with the goal of making professional makeup accessible to the general public and quickly became a household name in the global beauty industry.
In 2014, the brand was acquired by the L'Oreal Group and has since expanded to dozens of countries around the world, with a prominent presence in the US, Europe and Asia.
The uniqueness of the NYX Professional Makeup brand lies in its ability to make the world of professional makeup accessible to everyone, while refreshingly connecting to the hottest trends. The brand offers a combination of uncompromising professionalism and trendiness: a combination of quality products, bold colors, and an inclusive approach that allows everyone to apply makeup in their own unique way.
The brand is connected to the world's leading makeup artists, social media stars, and influencers and operates from a vision of self-expression without boundaries. The brand advocates for authenticity in representation and does not rip off images of models, and will emphasize in Israel the message that makeup is a tool for self-expression, creative, and without boundaries.
Entertainment has always been a central part of NYX Professional Makeup's marketing strategy over the years. The Gen Z favorite has earned a reputation for its pop culture collaborations, changing the way beauty brands appear on the market.
Recommended retail prices (final prices are at the sole discretion of retailers):
The NYX Professional Makeup brand will offer all makeup collections in select pharmacy chain stores and selected perfumeries across the country.
