A revolution in the world of Mahadin restaurants: The new 'Entrecote' was launched in Jerusalem'

December 8, 2022   

In the presence of rabbis, public figures, media and advertising figures, the most talked-about launch in the world of strictly kosher culinary life took place in Jerusalem this week: the launch of the new restaurant from the grill and gourmet Mediterranean restaurant 'Entrecote'. The 'Entrecote' restaurant was founded more than twenty years ago by the Shimon brothers and their uncle Asraf. The restaurant's launch event was preceded by a first-of-its-kind event in the world of restaurants: Those chosen to open the restaurant were none other than the Kollel abrechs, who were supported by the Asraf brothers, who came to study Seder A at the restaurant. The spectacle of dozens of abrechs meditating on Torah in the place where the new restaurant was to open was heartwarming. The best professionals were mobilized to draw the lines of the dream: from the planning stage to the perfect execution. The plans turned into stone, the interior design gradually took shape, all in the professional hands of interior designer Efrat Shemesh, owner of a studio for planning, interior design and supervision, and an expert in designing commercial spaces. The guests enjoyed fine meat from head chef Danny Aviv, unique alcohol and enjoyable music from a group of klezmer musicians, and DJ Yossi Azoulay who made the evening enjoyable. The one who honored with his presence and also set a mezuzah was the former Rishon LeZion and Rabbi of Jerusalem, Rabbi Shlomo Amar. Among the distinguished guests who came to the event: members of Knesset, politicians, public figures, media figures, business people and many others. The evening was overseen by producer and publicist Hava Sin Shalom. The public relations office 'Freiman Strategy and Public Relations' managed the event's public relations. Event designer Elisheva Gliksberg was responsible for the design of the event. The official opening of the restaurant is this coming Monday, 18th of December 12.12.22. Kiryat Hamada 22 Har Hotzvim Jerusalem. [Gallery]