New branding revealed: This is what Chabad's tefillin stands in city squares will look like

June Green
July 13, 2022   
Photo: 
Spokeswomen

Who doesn't know the Chabad tefillin stands, which have become an integral part of the Israeli street? The first stands began to appear during the Six-Day War, when the Lubavitcher Rebbe ordered his followers to go out into the streets of cities and honor Jews by putting on tefillin.

Over the years, these stalls flourished and improved, becoming mobile and adapted to street conditions.

At the same time, in recent years, permanent tefillin stands have also begun to appear in businesses and shopping centers, by employers who are interested in rewarding their employees and guests with the gift of putting on tefillin.

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But soon, tefillin stands will receive their own unique branding: Chabad is unveiling the new tefillin stand, with an artistic design of tefillin, suitable for placement in businesses and public places.

The designed stalls contain an internal storage compartment, a place to place tefillin, a charity box, and a stand for reciting Shema - everything a Jew needs to place and pray.

 


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