Radio 'Kol Chai', which defines itself as "the leading station in the Haredi and religious sector," launched yesterday the new logo that will accompany the station's advertisements.
The logo was designed after conducting focus groups, which led to the preferred result that was ultimately chosen, representing the slogan that has accompanied the station's broadcasts for the past two years: "A Living Voice - Always With Me.".
"Kol Chai" CEO Avi Rosen said: "With the help of God, as a leading media outlet in the Haredi and religious sector, we continue to innovate constantly. Our loyal listeners see us as a renewed tool, appealing to all family members, anywhere, at any time and in any field.".
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""The new logo characterizes the fact that 'Kol Hai' is a young and dynamic station, appealing to all target audiences, young and old, in the Haredi and religious sectors. At Azah, we will continue to innovate and innovate in additional areas.".
Kol Chai recorded an increase in exposure in the TGI survey published in July.
There are also innovations at the competing station - Kol Barama -: Last night, the Second Authority Council approved the appointment of lawyer Ariel Deri as the station's CEO.
Deri comes to Kol Barama after previously serving as CEO of the 'Tov' movement.
He previously served as the CEO of the Jerusalem Haredi College, and was a member of public and government committees to promote the integration of Haredim into the labor market. He also served as an advisor to the Minister of Jerusalem Affairs, assistant to the Minister of National Infrastructures, and as a senior advisor and head of the office of Minister Meshulam Nahari of the Shas.
