Rami Levy calls not to boycott the Milky Way, and chooses to give away "candy" instead: a day after Itzik Alrov, initiator of the cottage cheese boycott, recommended that theMilky Strauss, Rami Levy lowers its price to only one shekel.
At the same time, Levi's lowered the price of the chocolate delicacy with whipped cream from Tara, the equivalent of Milky - Moo.
Alrov's announcement came after online publications stating that a chocolate delicacy with whipped cream was being sold in Berlin for less than one weight.
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""I did a Milky sale in shekels. My idea here is to identify with Cost of living. On the other hand, if they're going to protest the cost of living and don't take it in the right direction - nothing will happen. There are much larger expenses that need to be taken care of, like electricity, water, property taxes.
""Last year they raised the VAT by one and a half percent. Isn't that the problem? And if they now lower food prices by 20%, will it help? It will only help partially. So here we have a Milky sale for one shekel, will that help?".
""I identify with the protest that claims it's a lie to live here. This is a one-week operation at my expense. It shows that I identify with what they're saying.".
- So maybe you're lowering the price of the Milky Way to ride the wave of publicity?
""Absolutely not. I sympathize.".
- Your words indicate that the government is to blame for the high cost of living.
""All the services you receive from the public sector are the problem. In the previous protest, they took advantage of the opportunity to go to the Knesset and get elected and nothing else.".
- Who?
""I don't want to name names. I'm a small citizen. Take care of me. I don't want to fight with anyone.".
- In fact, food prices here have risen unreasonably and are still much more expensive today compared to other countries.
""If I want to lower the gross profit to lower it beyond that, I have to lower operating costs.".
