The Divorcee's Hole: Consumerism in a Daily Eye • 10 Daily Innovations

Sherry Roth
September 14, 2014   
Mall, cereal, makeup, toothpaste, shoes, car, clothes, online board, books, sofas • From Thelma's Maple Branflex from Unilever to Aminoach's sofas and armchairs
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שיווק, צרכנות

גרוש מחורר In light of the great success in recent years, the Hadar Mall in Jerusalem is continuing its sale ahead of Rosh Hashanah, with a variety of items for only 20 shekels.

As part of the promotion, the mall's customers are invited to enjoy and purchase gifts for family, friends and themselves at an attractive price - only 20 NIS per gift. A partial list of the chains participating in the promotion: Laline, Fox, Gali, Aqua, Harmony for Home, The Body Shop, Delta, Il Make-up, HaKlik, Fox, Vezut HaBaraka, Topten, Zip, Super Pharm, Rafael Designs, Tzomet Sfarim, Children's Place, Roman Boutique, New Gifts, Home Style and more.

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The promotion will take place between the 17th and 29th of Elul 5774 (12.9.14-24.9.14). Valid for purchase at participating stores. Does not include club benefits. Cannot be paid with gift vouchers or gift cards.

גרוש מחורר שיווק, צרכנותThelma from Unilever, the leader in the breakfast cereal market in Israel, is launching Maple Branflakes - whole wheat and bran flakes with maple flavor. Maple Branflakes contains whole grains, is rich in dietary fiber and contains only 94 calories per serving.

Bernflex Maple joins the Bernflex product line that offers products suitable for a balanced lifestyle, and includes Bernflex, Bernflex Sugar-Free, Bernflex Crunchies, Bernflex Treats and Bernflex Snacks. The product is sold in a 500 gram package, recommended consumer price range: 18-22 shekels. Kosher according to the Eda Haredi Badatz.

שיווק, צרכנות

גרוש מחורר The delicate skin around the eyes requires special treatment - in these areas the skin is particularly thin and is easily affected by the weather, the makeup used, fatigue, etc. Also, the eyes are the first area to show signs of age such as wrinkles, puffiness, sagging skin, bags, dark circles (Photo: Garnier Public Relations).

This sensitive area requires particularly gentle care, so it's important that the makeup remover is gentle too. Garnier's new FRESH EYE MAKEUP REMOVER is based on natural and gentle ingredients, including apple water extract. Removes makeup around the eyes easily and quickly and soothes the skin.

How to use: Place on the eyes with a cotton swab for a few seconds, then remove with a gentle movement from the inside of the eye towards the outer corner of the eye. Contents: 125 ml, sale in September 2014: only 25 NIS - Recommended retail price: 60 NIS.

גרוש מחורר שיווק, צרכנותCosmopharm, manufacturer and marketer of 'Orbitol' products, launches a new toothpaste, 'Orbitol' Oxygen, for the prevention and gentle removal of external stains. Habits such as smoking, drinking red wine, tea, coffee and various foods cause teeth to stain over time.

Orbitol Oxygen toothpaste has an innovative formula that contains a combination of active ingredients to gently remove stains without damaging the tooth enamel. The toothpaste has a low dental abrasion coefficient and is therefore suitable for daily use. It excels in a refreshing taste and also provides protection for teeth against cavities.

Daily use of Orbitol Oxygen will reduce plaque formation and tooth decay. Kosher – under the supervision of the Badatz Adah Haredi Y-M, content: 145.

גרוש מחורר שיווק, צרכנותThe SCOOP footwear chain is currently launching its women's shoe collection for the fall/winter 2014/15 season in its stores, which includes dozens of unique models in a variety of styles that have been translated from the world's most prominent international fashion trends. The collection is characterized by the use of diverse and high-quality materials, including: imitation leather, suede, perforated fabric, printed fabric, jute fabric, and more.

The dominant color scheme in the collection is also influenced by the leading trends for the upcoming winter season. The items in the winter collection combine fashionable accessories, including: buckles, studs, stones of various sizes and colors, straps, laces, embellishments and shiny finishes. The leading heels for the upcoming winter are the thick rockers and chunky heels, along with the kitten heels and piccoli heels. As in every season, the timeless stiletto and platform heels also continue (Photo: Israel Cohen).

גרוש מחורר שיווק, צרכנותIn 2007, Nissan launched the Qashqai, which became the pioneer of crossover models and has been sold to more than two million customers worldwide. The new Qashqai "reinvents" the category with powerful new 1.2-liter turbo gasoline and 1.6-liter turbo diesel engines, the lowest fuel consumption in the category and an improved green score in combined driving - 5.6 liters per 100 km in the gasoline engine version and 4.6 liters per 100 km in the diesel engine version, a new design, cabin quality and a level of equipment that until now was only seen in luxury vehicles and some of the most advanced technology and safety systems in the automotive industry.

At the heart of the new Qashqai is accessible technology. A suite of innovations that, when combined, create a unique package of driver aids that not only significantly improve safety and comfort, but also provide exceptional value for Nissan drivers. The new Qashqai is available in three trim levels: Acenta, Acenta SV and Tekna. Each includes more equipment, higher quality materials and greater innovation.

Prices: 1.2 turbo gasoline automatic Asante 154,900 NIS, 1.6 diesel automatic Tacna 189,900 NIS.

גרוש מחורר שיווק, צרכנותThe transition season is the problematic season when the weather has not yet settled into a steady temperature and feels warm during the day and cool in the evening. Choosing clothing items during this period is especially difficult and forces us to stock up on layers of clothing that can be removed as needed.

The NAUTICA brand offers a wide range of items suitable for this season and combines short cuts alongside tops, long thin fabrics, sleeveless cardigans, long airy skirts, and more. The items are available in a wide range of colors including pink, blue, green, white, cream, burgundy, yellow, light blue, brown, black, combinations of textures, prints, and more.

Currently, there is a sale on a variety of items, 1+1 on the cheapest one, while supplies last (Photo: Efrat Eshel).

גרוש מחורר שיווק, צרכנותA website is being launched ahead of the High Holy Days. ''Tari Zuzi''' - The online second-hand board of the Haredi public, in a unique collaboration with the charity organization 'Mid Li'ad', with the aim of increasing charity and kindness, using the unnecessary furniture and appliances you have at home. Instead of throwing them in the trash or earning a few shekels for them, you can use them to do real kindness.

As part of the activities of the "Mid Liad" organization, which mediates between furniture collectors and furniture seekers in the Bnei Brak and Modi'in Illit areas, inquiries received at the "Mid Liad" hotline that are outside the organization's areas of activity will be updated daily on "Tari-Zuzi" in order to allow all furniture seekers and collectors to increase their generosity.

שיווק, צרכנות

גרוש מחורר The new branch of the Or HaChaim book chain opened in a dignified ceremony on Wednesday in the Rimonim Center - 12 Ahronovich Street, Bnei Brak. The mezuzah was installed by Mayor Hanoch Seibert and MK Menachem Eliezer Mozes. Rabbis and public figures from all walks of life honored the occasion with their participation.

Yaakov Bibla, one of the chain's owners, warmly thanked the dozens of dignitaries who participated in the event: "We are just a few days away from the High Holidays. We insisted that the branch open before the holidays out of a desire to renew ourselves with a new branch before the start of the new year, and of course to allow all residents of the city to purchase books and holy items for the holidays. The opening of the branch is a milestone in the chain's development.".

שיווק, צרכנות

גרוש מחורר Aminoach offers you the solution for perfect hosting during the holidays: a variety of designed sofas and armchairs that open into a bed.

In everyday life, they will serve you as luxurious armchairs or comfortable safes - in the living room, study or office, and with a light pull, the sofa or armchair becomes a comfortable bed for guests. You can choose from sofa beds in a variety of models and designs, upholstery fabrics, pillows, various opening mechanisms and storage solutions such as a linen box.

Aminoach offers a large variety of sofa beds for two and three beds, which are now being sold at special prices in preparation for the holidays.

 


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