""I call on Elite to change the name of thecoffee, from Turkish coffee to black coffee. I really don't like anything related toTurkey These days." This status online has accumulated nearly 10,000 likes. At the same time, inquiries on the subject also reached the company through the Elite Turkish Coffee Facebook page.
According to consumers who contacted the company, there is no reason for Strauss to continue calling its popular brand "Turkish Coffee," in light of the troubled relations between the two countries and statements by Turkish President Recep Tayyip Erdogan that Israel is worse than Hitler.
""It's time to change the name of the coffee to black/Israeli/delicious/wonderful, etc.," wrote one customer. "Just not Turkish! It hurts the feelings of the people, who might boycott the product!".
Want more news, videos and stories? Join the Haredim 10 WhatsApp channel >>
The company replied to consumers that the coffee was called that because its grinding method is Turkish, and that it has no connection with the country.
Elite Turkish Coffee has been produced since 1963 in a factory in Lod. The coffee beans also do not come from Turkey - but from other countries.
In the company Strauss, the manufacturer of Elite Turkish Coffee, confirmed the references. "It is important to note that the coffee is produced in Israel in the city of Lod," the response said. "The origin of the name 'Turkish Coffee' stems from the way the coffee beans are ground and not from the origin of the beans, which come from countries such as Ethiopia, Colombia, and Vietnam.".
The company said that the writer of the status that received thousands of comments "would be interested to know that in Turkey, they do not drink coffee ground using the Turkish method, and that this method was spread by the Turks in places they ruled, such as Israel and the Balkan countries.".
