So what did we have?
The IDF's long arm reaches the window of every terrorist's house, the notebook is open and the page (Muhammad) is torn. Or not.
And here we are again with the list of ads that made my week or irritated me.
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Sometimes it's more difficult to continue with the same concept for a long time than to produce a new creative and concept.
RC Cola has been going with the concept of "being happy" for a long time, and the ads continue the line, creating the niche for the brand in which it needs to be.
Studies show that the Haredi public buys carbonated drinks mainly for Shabbat and Shabbat celebrations. During the middle of the week, use of these products is lowest, and this is where RC Cola fits right in.
The new campaign also continues the concept with a striking ad.
I liked
As I wrote before, advertising should emphasize the product's relative advantage over competitors' products.
Sometimes the advantage is not necessarily in a specific product, but in a series of products. The trick is to identify the advantage of the series, and not get stuck looking for the imaginary advantages of just one product.
The title gives the advantage in a simple and clear way, a series of products with a variety of textures will teach the baby to love eating.
I loved it.
Going...too far.
On the surface, the ad is quite nice, the design is pleasant, the illustration directs us to think of Europe, quality, and what not?
So why go one step further and write "super brands"? With all due respect, it's just about socks... What was wrong with writing - going for brands? (It's even a rhyme).
We got a little carried away...
Dear designers, you don't have to translate every word/definition of the product into visuals.
If the suit "breathes" there's really no need to demonstrate how and by what you breathe. The vintage fans don't add any uniqueness or insight to the target audience.
It might have been appropriate to briefly explain the advantages of this type of suit.
And now - take a deep breath and move on...
Every parent knows that sometimes, it is the little offspring who decides to buy a particular product (and this after he has already made his first movements on the supermarket floor, in preparation for the pogrom of waving limbs and shouting genocide). The studies do indeed confirm this.
The idea of advertising specifically aimed at the younger members of the family is not new. Still, I liked the idea of creating an interesting and informative article, including pictures that create curiosity in the child about the product.
And now we'll see you say "no" to him on the next purchase.
Finally, disappointment. Or in other words - the bottom line - read the last line carefully, when an ad is full of headlines and texts that declare that the final price is the determining factor, and then continues to hide the final price. It's disappointing. Very disappointing.
Advertising is supposed to help the advertiser both increase sales and strengthen the image. Here, they are dealing with reinforcing the scam, and this ultimately destroys the advertiser much more than it helps.
And I'm talking about the fact that if the ad explicitly states four times that the price is without a down payment, and only in the small print below does it say (hopefully you won't see it) that a 5,000 NIS down payment is paid for each transaction - the ad is misleading.
So maybe it's not a large amount relative to the value of the vehicle, but the truth and the whole truth needs to be told.
■ The writer is the owner of Extra – a company for marketing, sales promotion and event production in the Haredi sector [email protected]
