So what did we have?
200 degrees of heat, 400 percent humidity and lots of refreshing ads.
Let's start with the 'like' section for ads I liked.
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The new ad for Hod Laban Meatballs does it right, and according to the unwritten rules of print advertising.
• The visual is stimulating and inviting.
• The title is incredibly accurate. On the one hand, it says that the meatballs are homemade and not industrialized, on the other hand, it makes the mother understand that her touch is needed here. Every mother wants to feel that she is giving her children nutritious, homemade food, not commercialized and industrialized, and the title accompanied by the right visual creates exactly this feeling.
• Product image - not too big, not too small.
• The design - clean and beautiful.
Like!
I give the second like to the Pandora Doors ad.
When a product has a strong enough point of strength, nothing more is needed. Not even the image of the product itself.
The clean ad, whose visuals also subtly demonstrate the strength brought to the advertisement (the brown windows - apartments with Pandora and the black ones without Pandora), simply states the point of strength. Nothing more than that.
must.
Like!
And the third like (what can I do, I woke up on the bright side) is mainly for the headline of an Israeli ad. A headline that came to teach us that an Israeli child is an Israeli child. And that the Swedes should make their own beds!
This is essentially the wisdom of a good headline, one that is catchy, conveys the message (the "Swedish" beds are of lower quality), and even brings a smile.
Like!
And now for the "It was hot, so we didn't make an effort..." section."
Haredi advertising agencies always joke that in general, secular advertising, when there is no suitable visual, you can always put a picture of a model, no matter what the product or service is.
So the Haredi sector also has a comprehensive solution, a weapon for the Day of Judgment - the Shabbat table!
When creativity is struggling (or, mercifully, the photographer is lazy), you can always put up a picture of a Shabbat table, the classic picture with challah, wine, and all the goodies (and even better, "dip" in some Yiddish saying).
Too bad. Especially when you have a concept of "the installers decided..." unless you invited the installer to Shabbat dinner.
And I say, turn on the air conditioner and start thinking...
Anyone who knows me knows that the Hebrew language is dear to my heart.
So how do you say, mattress or mattress?
Well, let's start with the fact that mattress is indeed the correct word (and it's a good idea to work on it for another 10 seconds before posting an ad to check and proofread).
But if you're going to be wrong, you're going to be wrong all the way! There's nothing more annoying than an inconsistent ad, sometimes one mattress, sometimes another...
And if it's annoying, then how is a bouquet of flowers connected to the mattresses? It would have been better to have a Shabbat table...
And finally - a "I flew on myself" corner.
And that's what is called - without words...
■ The writer is the owner of Extra – a company for marketing, sales promotion and event production in the Haredi sector [email protected]
