What are the problems that exist in the digital advertising industry today?
Today, in the world of digital advertising in general, and on the Internet in particular, there is a reality of excessive price gouging for several reasons: The digital market is very open. While the large digital companies control most of the market share, especially when it comes to large companies and corporations, on the other hand, it is almost impossible for small businesses to enter this world due to the high prices in the digital advertising market.
The second reason is the maintenance of expensive offices and a large team, which significantly increases the price, especially in cases where advertising agencies outsource the work to external suppliers or subcontractors, thus incurring high fees.
Want more news, videos and stories? Join the Haredim 10 WhatsApp channel >>
The third reason is that there is no price control like we find in other industries. Everyone claims to be the best and therefore charges a high price for their work, which is really not true. In fact, there are many amateurs with only a few months of experience in digital who have just finished some course, and are already "great digital experts.".
But on the other hand, there are few professionals who are familiar with the work on Boria and know how to promote it correctly.
What is the difference between the different digital and advertising experts?
Of course, in every profession, professionalism comes with age, and the more a person expands his horizons and has a desire to be the best and most professional in his field, the more he succeeds in achieving this with divine help.
Experience is an acquired thing, as is credibility. Unfortunately, there are many professionals in the digital industry today who build websites for business owners who do not understand the digital field, from pre-made templates, and charge them prices for a custom-designed website, which in my opinion is really unfair.
Another thing: websites not only need to look good and be eye-catching, but they also need to be optimized and provide a user-friendly and easy-to-operate experience, and of course secure to prevent website hacks and theft of user information. In reality, unfortunately, many digital professionals and website builders do not pay attention to these things, thus causing an unpleasant user experience, and therefore users do not return to the same sites, and the ones who are harmed by this are the business owners.
What does the term responsive mean?
Nowadays, there are many devices on which your potential customers browse, there is an iron rule: your website must be responsive, meaning it must optimally adapt to each device, whether it is a smartphone or a tablet, or in the case that a person browses the website from their personal computer or laptop.
How does the digital industry in Israel differ from digital advertising abroad?
When I immigrated from Australia in 2011, I noticed that the digital situation in Israel was very poor compared to other countries with similar technological capabilities. Many large companies and corporations have only just started entering the digital industry in recent years, which has caused them to lag behind the rest of the world. While Israel is considered a high-tech powerhouse, large companies such as health funds and government ministries and food and shopping companies were several decades behind digitally. There are places that still ask you to send a "fax.".
This required me to do a lot of outreach in the field, to show businesses the reality inside, that in this era, most customers are in the digital space, and if you want to survive in this era, you must have an online presence.
Over the years, I have found creative solutions with the ability to think outside the box to bridge these gaps, and bring many large and small businesses into the digital world.
While working at the leading digital venues in Israel, I had the opportunity to work with important companies such as Strauss, Sano, Osem, as well as leading health funds and banks in Israel, such as Mercantile Bank and Bank Hapoalim.
From this experience, my conclusion is that there is a great need to make the digital industry, which includes website building and promotion, and smart marketing through artificial intelligence, more accessible to all types of business owners - from small businesses with "exempt dealers" to the largest corporations, at prices that should not be exorbitant and excessive.
For example, setting up a simple website for a small business should not cost more than 1000 NIS, a one-time setup cost that includes design and programming, in addition to a monthly cost of no more than 100 NIS for storage and maintenance fees.,
While more complex websites, such as those designed for law firms and accounting firms, should not cost more than 2500 NIS plus hosting,
In contrast, virtual store websites start at 3,500 NIS plus 100 NIS monthly storage fees.
Is website promotion included in this price?
Promoting the website is a topic in itself that depends on the budget you want to promote with. Each budget provides certain interactions with the website.
For example: Typically, the cost that needs to be invested for a person to click and enter your website through the various media ranges from 2-5 shekels per person, and all of this needs to be done smartly and reach exactly the target audience that can fit that business, thus also saving costs. This is called "rankings" in professional language.
To appear in Google search results, the cost is much lower, ranging from 100 to 300 shekels per month, for sponsored promotion on Google of a small number of key terms that are appropriate for the business, and here too, costs can be saved by omitting target audiences that are not suitable for the product or are irrelevant.
In conclusion: Advertising to the Haredi sector requires a lot of expertise, both for small businesses that want to have a website, and for large companies like health insurance funds that have advertising budgets that they also allocate to branding and advertising to the Haredi audience. Therefore, you need a professional who knows the public inside out and knows its special needs, without compromising on professionalism.
Additional questions can be sent to the email address support@ifrum.net And I will try to answer as soon as possible.
Good luck with digital!
