The Divorcee's Hole: Consumerism in a Daily Eye • 10 Daily Innovations

Sherry Roth
December 26, 2014   
Mattress, deals at Skaal, boots, laundry capsule, collection of pampering coats for children, recycling revolution, Wysotsky's green tea revolution, new bathroom design network, new "selfie protest" style gift box"
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גרוש מחורר Anyone who wants to wake up in the morning, after a quality night's sleep, on a mattress that is tailored to their health needs, already knows that they should choose Aminoach.

Aminoach's development department is constantly introducing new and upgraded mattresses - health and orthopedic mattresses, made of high-quality materials, pleasant and luxurious fabrics, high-quality sewing and meticulous finishing. The back receives special attention in Aminoach mattresses. The special health center located in the mattress manages to support the place where most of the body's weight is focused, and prevent the very common hammock phenomenon.

And now the Aminoach company is launching a winter sale, up to 800 shekels trade-in discount on a variety of Aminoach mattresses. It is recommended to match the mattresses with upholstered beds with a variety of upholstered headboards in a variety of fabrics and spectacular colors.

סריג × ×-וטיקה לגברי×- מחיר 500 שח צילו×- ×-פרת ×-של (1) (Custom)

גרוש מחורר The Skaal Group invites the general public to enjoy a celebration of special end-of-year sales at leading international fashion brands: Emporium, Nautica, Timberland, Ralph Lauren, and more.

Up to 50% discount on a variety of items from the luxury giant brands. Among the items you can find: polo shirts, button-down shirts, T-shirts, polo dresses, jackets, skirts, dresses, tank tops, shoes and more. The sale days will take place between the dates: /14/1231-25 (Wednesday).

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גרוש מחורר Gali chain offers: Winter sales for the whole family - women's boots and ankle boots: second pair for 39.90 NIS. Not including the Fire Papis (the cheapest among them).

Among the items on sale you can find: ankle boots, medium-height ankle boots, knee-high and above-the-knee boots in a wide variety of styles and designs, winter shoes for children starting at: 79.90 NIS, sports shoes for the whole family: a second pair for only 39.90 NIS (the cheapest of them all), a wide variety of fashionable sports shoes for women, men and children, sports shoes with flashing lights in the sole for children and more, and a variety of men's shoes for 199.90 NIS - 299.90 NIS (Photo: Menachem Oz).

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גרוש מחורר Leading laundry brand "Persil" introduces the next innovation in the laundry sector - the capsule with dual action. The product is based on a unique technology developed in the quality laboratories of Henkel, Germany.

The capsule contains 2 compartments of concentrated laundry gel: the blue gel actively removes stains, acting in direct contact with the dirty laundry. The green gel ensures sparkling cleanliness of the clothes for maximum results. How to use: Place one capsule into the washing machine drum - one capsule is enough for one full load of laundry (5 kg).

The capsule does not leave marks on the clothes or inside the washing machine, as sometimes happens with washing powder. Until the end of the month, Persil Super Caps is on special offer: introductory price of only 19.90 NIS.

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גרוש מחורר The winter season brings the dryer and dryer cleaning products back to the front of the laundry products shelf. Snow Magica Dryer is a product that is just right for those interested in soft, scented laundry.

Snow Maxima Dryer Freshener is sprayed directly onto clothes towards the end of the drying cycle and you can enjoy soft, fragrant laundry. Snow Maxima Dryer Freshener comes in 4 scents that match Snow's fabric softeners: Sensitive, Ultra Fresh, Musk and Lavender. To achieve maximum laundry fragrance effect, it is also recommended to spray into the wardrobe or onto laundry hanging on the clothesline.

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גרוש מחורר On the occasion of the official opening of winter, the children's fashion chain KIWI offers a collection of luxurious and warming coats for winter 2014/15 - this is just the time to equip the little ones and ensure they have a warm and luxurious winter.

The KIWI chain's coat collection presents a translation of the fashion trends and international trends leading into winter, such as the military trend, nylon coats, leopards, and more... that will fit perfectly over a long shirt, knitwear, and even a cardigan on the way to school or to an evening event. Designer's tip: "Winter begins with a storm and the first concern is keeping our child warm.

"The Kiwi network has perfect, pampering and warming coats while maintaining unforgettable trends and fashion." Sizes: 14-nb, price: starting at 99 NIS (Photo: Rachel Kleiman).

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גרוש מחורר Israel is leading a recycling revolution of its kind in the world: 11,000 old plastic sponge packaging that protected new electrical products recently sold in stores has been transformed into safety surfaces that will protect children from injuries in new gardens established in Ashdod, Petah Tikva and Beer Sheva.

The plastic foam, which protects computers, refrigerators and other new electrical appliances from damage during transportation, is considered an ecological nuisance worldwide, since this waste is not recycled due to high economic costs, high volume and low weight. The "Posht Yarok" company, which deals in synthetic grass and ecological products, has developed a special method for processing the packaging and turning it into safety surfaces as a protective layer in playgrounds, kindergartens, public gardens and private gardens.

For this purpose, a factory called "Shuq Pad," which means shock absorber, was established, which began producing raw materials for the first projects. The first gardens established with the new product are in Ashdod, a garden on the outdoor terrace of the "Londe" Children's World Museum in Beer Sheva, and a kindergarten in Petah Tikva.

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גרוש מחורר The Wysocki Company, which has been leading the green tea revolution in recent years, is appealing to children in Israel and launching a new category of caffeine-free herbal and fruit infusions for children under the name "Wysocki Kids.".

The series includes three flavors specially adapted for children: grape, mint and raspberry. All products in the series are caffeine-free and made from natural ingredients only. Refined natural sweetness. As parents, we invest time and thought to ensure a healthy diet for our children: making sure they consume enough calcium, enough vegetables and do not eat too many sweets.

But what about drinking? We don't always remember to monitor our children's drinking, to make sure they drink enough and that they choose healthy drinks. The children's beverage market mainly offers high-sugar drinks containing 3-5 teaspoons of sugar per glass, from concentrates and soft drinks to chocolate. Visoskids infusions are a healthy alternative to concentrates and sugary drinks.

Especially for children – caffeine-free and in favorite flavors. Kosher: Badatz Mehadrin headed by the Gra Rubin Shlita, recommended price: 16 NIS per package (price determined by the retailer).

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גרוש מחורר A new chain for custom bathroom design: Batio. The chain has begun operating two branches in Israel's leading design areas and specializes in custom bathroom design.

The chain markets and manufactures custom-made bathroom cabinets for the bathroom space, and it appeals to the private customer who is renovating the bathroom as well as to the audience of buyers of new apartments. At the same time, the brand appeals to ambassadors who are in contact with the potential customer, namely - interior designers, architects and contractors.

These days, two branches of the chain have opened, including impressive showrooms: at 27 Halehi Street in Bnei Brak and at 1 Hatzl Street in the industrial zone in Rishon Lezion. By the end of 2015, the chain plans to open two more branches and is currently interested in the Poleg industrial zone in Netanya.

The uniqueness of the batio brand lies in its personal customization to the customer, through personal meetings with the brand's interior designers, who specialize in planning and designing customized bathroom spaces and in their ability to provide an individual response to each customer according to their needs and budget. In the showrooms, in addition to the bathroom cabinet, you can choose all the complementary products for the bathroom space - mirror, sink, countertop, faucet, shower and related accessories (Photo: Assaf Levy).

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גרוש מחורר A new gift box in the style of the "selfie protest": Let's meet... and not just online.

&Joy employees have prepared a "Smart-Box" gift box that calls for putting aside the screens and being together like before. Studio &Joy employees in Afek Park in Rosh HaAyin, people with disabilities who work for a living and produce gift and flower packaging, designed a new "Smart-Box" gift box that is shaped like a smartphone.

The package is an invitation to friends, family, coworkers, and clients to put technology aside and get back to living real life: "Precisely now, when we have endless options for communicating remotely, let's try to find ways to get closer, to strengthen the connection. Let's meet... and not just online, and preserve the only thing that really matters in life - the good connection between us.".

The box can be branded personally or with the company's name and filled with sweets and surprises. The box is accompanied by a message that it was designed and prepared by people with special needs, so that the recipient feels a part of contributing to the community.


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