The Carrefour chain is slashing the prices of doughnuts, and some chains are lowering prices in response.
Last night, the retail giant broke the market price again to 90 agorats for a mini donut and a shekel for a donut, limited to 4 units for purchases over 70 shekels.
This price is available at all Carrefour chains as a promotional price with no expiration date.
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A month until Hanukkah and a month from the start of the donut season, and the retail chains are stepping up their fight for the Israeli consumer, with Carrefour being the first to break the donut market this year and continuing to lead this morning with the best price for its customers.
Every year, donut season is about high prices for donuts, and this year, following Carrefour's dramatic move, all the chains are trying to get in line and fight prices.
Carrefour has carved out competition and service in the retail industry on their banner, and the Israeli consumer is the main beneficiary.
The Carrefour chain operates branches throughout the country and in many ultra-Orthodox areas of Israel to provide service to all Israeli citizens.
