The Divorcee's Hole: Consumerism in a Daily Eye • 10 Daily Innovations

Sherry Roth
September 11, 2014   
Phone, celebration, Milky, click, course, festival, toothpaste, watch, lamps, fashion • From the Golan Telecom package to the H&O fashion chain's holiday promotions
Photo: 
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שיווק, צרכנות

גרוש מחורר Golan Telecom presented the 'All Inclusive' package - unlimited INTERNATIONAL ROAMING services in 16 countries around the world - at a press conference this week (Tuesday). The plan was presented by the company's CEO, Michael Golan.

As part of the new service, unlimited calls from abroad to Israel, unlimited SMS from abroad to Israel, unlimited incoming calls/SMS abroad, and browsing up to 6 GB (after that, slowing down) were added to the Golan Telecom package.

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The price of the 'Golan Telecom' package has not changed and remains only 99 NIS per month, with subscribers automatically receiving the new plan.

The countries where the service will be provided immediately are England, France, Spain and Turkey. The following countries will be added later: Netherlands, Germany, Romania, Hungary, Czech Republic, Portugal, Italy, Malta, New Zealand, South Africa, Ireland and Greece. Subscribers who are on promotional packages will be automatically entitled to the service at the end of the promotional period in which they are.

The company notes that the service will soon be available to Golan Telecom's 'kosher SIM' users in 'all-inclusive' packages.

גרוש מחורר שיווק, צרכנותThe construction company 'Raisdor' is celebrating its tenth anniversary and invites its customers and friends to celebrate the event with it in an exclusive, closed musical performance, starring Hasidic singer Avraham Fried, who hosts singer David D'Or.

The special show, initiated by Reisdor CEO Yaki Reisner, was intended to celebrate a decade of construction and entrepreneurship throughout the country, and to celebrate the company's extensive activity in the field of construction and in providing professional and reliable service that has created a warm family of satisfied customers.

Many of the names of the construction projects of the Reisdor Company are characterized by the motif of "song", such as the flagship project currently being marketed, "Song Towers" in Givat Shmuel, or the "Song in Harish" project, etc. Yaki Reisner, a board member of the Medical Organization, chose to invite the organization's volunteers to the event as a step of appreciation for their blessed activity.

שיווק, צרכנותגרוש מחורר For the first time since its birth, Milky is being launched on a new platform: Milky Fruit. The first product in the series is a dairy delicacy with sour passion fruit and topped with Milky's beloved whipped cream - an innovative combination that creates a surprising experience.

According to Ariella Schiffenbauer-Weiss, marketing manager at Strauss Dairy: "Consumption of delicacies in Israel is among the highest in the world, and Milky, as the king of the category, is committed to growing the market through value creation and exciting innovation." She said that additional launches in the series are planned.

The price, unchanged, matches "Milky Havok", "Milky Kal" and "Milky EXTRA Cream". In the Badatz Mehadrin Kosher, headed by the Gra"a Rubin Shlita.

גרוש מחורר שיווק, צרכנותClick, the leading chocolate bar brand, surprises ahead of Rosh Hashanah and launches a limited-edition, prickly series for the first time, including bulk chocolate bars and a chocolate bar.

The series includes two chocolate bars and a chocolate bar with honey-flavored touches that will add sweet touches to the New Year: crispy cereal balls coated in milk chocolate with honey-flavored touches, crispy cereal balls coated in white chocolate with honey-flavored touches, a milk chocolate bar with honey-flavored touches, and cereal crackers.

In order to add not only flavor to the holiday packages, but also color and humor, the Honey Stings series packaging was designed in the comical design of stinging bees. Recommended consumer price range: 5-6 shekels.

שיווק, צרכנות

גרוש מחורר ""What do I do when the child lies on the floor and says I'm not going to the toilet?", "The child drives me crazy, turns the house upside down to receive my fasts, how should I deal with him?" - such everyday situations were recently discussed at the "Teacher's House - Beit Yaakov" study days, which dealt with the "Nurtured Heart" method, which advocates providing warmth and empowerment to the child while setting clear rules.

The seminar, which was attended by dozens of female educators, including teams sent by school administrations in the center to learn the method, was led by Rachel Rappaport, an educator from Lakewood, with 25 years of experience in education, who founded a network of ultra-Orthodox kindergartens in New Jersey that operate with a unique educational method centered on life skills and the educational line is based on the "Nurtured Heart" method.

After three busy and fascinating days of activity, in which the participants were involved in workshop exercises of empowerment and skill practice, the women left loaded with new knowledge and full of gratitude to "Beit HaMoreh - Beit Yaakov" for giving them the opportunity to become acquainted with this unique educational institution, which, as its name suggests, nurtures the heart.

גרוש מחורר צרכנות, שיווקLast month, an artists' festival was held in the city of Beit Shemesh. The festival took place in the plaza of the Naimi Mall, where the large and luxurious Meuhedet Clinic is located. During the three days of the festival, Meuhedet opened a large, shaded, and spacious tent that invited children to enter Meuhedet's "Young Artists" complex.

At the entrance of the tent, a special team was waiting for the children to conduct weight and height tests. The children were then invited to enter the tent, where they were given a wooden sign for the door of the room, which they decorated and prepared to hang. At the closing event of the festival, which was attended by the mayor and other dignitaries, Uri Avraham, director of the Beit Shemesh area in Meuhedet, was invited to the stage and thanked the municipality for the blessed initiative.

שיווק, צרכנותגרוש מחורר Remember the days when you were busy convincing and reminding your children to brush their teeth? The children, in turn, sometimes forgot or missed brushing their teeth.

With Hello Kitty Junior toothpaste, children no longer need a reminder to brush their teeth. The pharmaceutical company Katzet recommends Hello Kitty Junior toothpaste for gentle cleaning in a luxurious kosher setting, which was developed especially for older children aged 6 and up. The toothpaste is kosher according to the Badatz Eda Haredi.

The refined mint-flavored paste, sugar-free, contains fluoride in a dose adapted to young children, prevents cavities and helps clean effectively without damaging the tooth coating. The refined mint flavor and innovative design were specially adapted to a target audience of older children.

גרוש מחורר שיווק, צרכנות, שעוןThe famous artist Alexander Gorlitsky joins a long line of painters, sculptors, video artists and musicians who have teamed up with the Swiss watch brand Swatch and are currently launching a new, limited edition watch.

The painting method that Gorlitzky developed, using special techniques and combinations, created a watch inspired by Indian culture and art with Western influences, which together create a watch that appears as a work of art that combines colorful colors with prints of abstract shapes.

Gorlicki is a British-born, abstract miniature artist whose works are influenced by Indian art and its strong colors. He works primarily in New York and India. His works are known primarily for the combination of materials, styles, and colors in which he combines geometric shapes with various figures.

The new watch will be launched under the name - SLIDING DOORS (sliding doors) designed in the style of the Jali, famous Indian partitions made of wood carved with different shapes. Gorlitsky creates a kind of puzzle by combining different and colorful geometric shapes that cover the entire watch. The artist also combines the same texture and design that corresponds to the inspiration of the watch in the watch packaging.

The impressive and colorful packaging opens like a door that slides to the sides. Gorlitsky notes that designing the watch and collaborating with Swatch was a challenge that was difficult for him to face. He tried to create a wearable watch that combines a modern style but at the same time maintains a conservative shape. The price of the limited edition watch that comes in special packaging: 549 NIS (Photo: PR Abroad).

גרוש מחורר שיווק, צרכנותIn preparation for the holidays, the lighting warehouse chain is launching a collection of bedside lamps designed in a variety of styles, which enrich any space and provide additional lighting while creating an atmosphere. The bedside lamps in the collection are suitable for refreshing the home for the holidays as well as as holiday gifts for those you love.

Among the items in the new bedside lamp collection are: a bedside lamp with a white fabric lampshade and silver decorations with a glass body, a vintage-style bedside lamp with a blackened gold metal body and a fleece fabric lampshade, a classic beige bedside lamp that combines fabric, metal and glass, a modern mushroom-shaped bedside lamp that combines a silver metal body and a white fabric lampshade, a bedside lamp that combines pebble-shaped stones in a variety of colors of orange, purple, gray and more (Photo: Rotem Barak).

גרוש מחורר שיווק, צרכנותThe H&O fashion chain is launching one-time holiday sales in its fashion departments, aimed at the whole family. The sales will be on the new collections for fall 2014.

Among the items on sale are a wide variety of buttoned cotton shirts, for women - a wide collection of dresses that includes dresses in various lengths, cuts and patterns with lace combinations, floral patterns, plains, mini or midi cuts and more.

In addition, a selection of jeans in blue, black and light blue, in skinny and straight cuts, and for children - kindergarten suits with Spiderman, strawberry, Hello Kitty, princess patterns, as well as holiday clothes including dresses, tights, shirts, skirts, tops, pants and more. The sale will run until 30.9.14 (Photo: Tal Teri).


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