The month of Adar 5770.
The world is coming to a standstill, the coronavirus is knocking on doors, educational institutions are closing, businesses are on strike, celebrations are canceled, the roads are emptying and the sidewalks are deserted. The world is going into isolation.
We've all gone inside, locked ourselves in our homes, adjusting to the strange routine, learning to get to know the nuclear family and having fun with it. Freezing the situation, but warming up with the warm family atmosphere.
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And there were also those for whom reality seemed a little different. For all sorts of sad reasons...
Israel, a dear 10-year-old boy, found himself alone during this time. Without family, without school, alone. Israel heard from all the houses around him the voices of children with their parents and felt so lonely, so alone. He was offered all kinds of solutions, but Israel didn't want it.
""I don't want to be pitied, I don't want to be hosted by foreign families," Israel cried.
He dreamed that someone would come who would love him, someone who would care about him, and then... good people referred him to the Kiryat Hailed boarding school.
At first he was worried, what would his new friends say? How would they receive him? But Israel didn't know 'Kiryat Haid', he didn't believe that his dreams were going to come true.
In a special and moving documentary clip, masterfully designed to the soundtrack of the song "Keter Malucha" by Yishai Ribo, you can 'visit' the Kiryat Hailed boarding school for the first time and get a glimpse into the vibrant life of the boarding school during the Corona period, how the children coped with isolation, the staff who stayed with them 24 hours, and of course... you will meet Israel. Our Israel.
Will he be able to acclimate to the boarding school? Fun and exciting to watch!
The innovative video division of the 'Frontline Advertising' agency was entrusted with producing the project, from the planning and script writing stages to achieving the perfect result.
