Selling a used car is not an easy task. Selling a car manufactured in 1999 is literally an impossible task.
David Jones, director of the digital department at an advertising agency in Sydney, Australia, recruited his colleagues at the agency and together with them created the most dazzling advertising video ever made, which is supposed to beat any routine ad that is advertised for any used car in existence.
Jones uploaded the video "Buy My Barina" to YouTube, which looks more like a trailer promoting a luxury action movie or an elaborate commercial for the newest car on the market.
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Jones, a creative and digital man, went above and beyond and opened a car too website. Jones insists, according to a website Mashable, who is not a particularly strange man and who did all this for fun and for creativity. Jones invested about 8,000 Australian dollars in all this. For the car he will receive, at best, 2,000 dollars.
Let us assume that for his next job interview, he will present the campaign as a portfolio.
