An Israeli startup offers free use of artificial intelligence, which identifies hot topics on the Internet according to audience types.
For example, it was found that mothers are 3 times more interested in going on vacation than the general public - and that the topic of most interest to music lovers is the launch of the new iPhone.
The technology was developed by Taykey and is based on collecting and analyzing information from billions of different activities in real time - such as analyzing articles on news sites, analyzing user comments, analyzing videos, and activities on social networks.
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In this way, it is possible to perform in-depth analysis of the system, such as examining the actors who have been most interesting to moviegoers in the past month.
Amit Avner, CEO and founder of Takee: "Making advanced technology accessible for free can help small businesses. We are in an era where advertising on systems like Facebook has become commonplace, and almost every small business owner has an online presence. Artificial intelligence will reveal to them what interests the business's target audience, and thus aim to create content that is more tailored to their customers.
""Unlike Google and Facebook's free tools that measure and present the topics of interest to the general population, we reveal to business owners focused information about their customers.".
Advertising agencies, which usually make decisions based on public opinion surveys, can also use technology to adapt the content of advertisements according to the types of content preferred by the target audience.
According to the owners of the new technology, artificial intelligence replaces the old survey tools that are often used, which are limited to conducting a sample of thousands of people, with artificial intelligence measuring the preferences of hundreds of millions of surfers in real time.
The technology is accessible for use inTakei's homepage, For users who register for the service without paying.
Takei has raised $32 million so far, from Sequoia, Innovation Endeavors (Eric Schmidt's fund), Marker, and SoftBank. It employs about 70 people with a development center in Israel.
