The Divorcee's Hole: Consumerism in a Daily Eye • 10 Daily Innovations

Sherry Roth
January 15, 2015   
Sale at Ofer Mall, clothes dryers, Kiwi children's fashion chain opens branches, Hash Papis bootie collection, pickles, sale at SCOOP shoe chain, unique spoon extender at Matrena, Aloni company offers touches of red
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שיווק. צרכנות

גרוש מחורר Ofer Adumim Mall, part of the Ofer Malls Group, is launching a pampering promotion for mall customers during the month of January.

When purchasing products from a variety of stores in the mall for 299 NIS, you will receive a set of designed and decorative storage cases as a gift. The offer is valid from 15.1.15 until stocks last.

Upon presentation of an original invoice only for a total amount of 299 NIS * One gift per household throughout the entire campaign period, excluding Super Pharm and Co-op Shop stores (Photo: Assaf Levy).

שיווק. צרכנות

גרוש מחורר The use of tumble dryers has become extremely common in recent years, especially among families with children. During the cold and rainy winter days, the use of tumble dryers becomes necessary, especially when you need to wash and dry piles of laundry in a short time, which makes the task impractical.

BEKO tumble dryers, which are imported to Israel and marketed by Brimag, meet the need for fast and economical drying and are the best complementary product for any washing machine, as they are simple and easy to operate and maintain, and save time and money.

Until now, tumble dryers were considered "energy-efficient" appliances. BEKO has changed this perception, with a variety of dryers with new and revolutionary heat blowers, which make the dryers extremely efficient and economical, and as a result, more "friendly" to the environment. Time saving - BEKO dryers have a quick drying program that can dry 2 kg of laundry in 35 minutes.

The price of BEKO tumble dryers for the consumer ranges from 1,290-2,690 NIS. The dryers are sold with a full one-year warranty + an additional 4 years warranty on spare parts. According to the company's regulations.

גרוש מחורר  שיווק. צרכנותThe Kiwi children's fashion chain is expanding significantly and opening five new branches in central and peripheral cities, in order to make the chain accessible to potential target audiences, with a total investment of approximately NIS 200,000 per branch.

The new branches will open in malls, shopping centers and fashion centers: in Rehovot Mall, Hadera Mall, Kiryat HaMalma Mall in Be'er Sheva, at 15 Hanasi Weizman Street in Afula and in the My Baby Yarka Center.

Over the coming months, approximately 6 additional branches will open in Tira, Ramla, Yokneam, Lod, and Nazareth.

The chain signed a lease agreement for a period of 5 years, with an option for an additional 5 years. The new branches are designed in accordance with the chain's design concept, which focuses on a modern, colorful style with a young and fashionable look. The stores are divided into specialized departments and different collections: for toddlers, boys and girls (Photo: Assaf Levy).

גרוש מחורר שיווק. צרכנותThe international cosmetics manufacturer "Christina", a leader in the world of professional skincare and aesthetics for thirty years, has established a factory in the Petah Tikva Industrial Zone with an area of ​​approximately 2,000 square meters, with an investment of 15 million shekels, including the land component.

The new factory has three floors, with the ground floor designated for professional training, a factory floor for production, and an upper floor for the company's offices.

The factory employs 70 workers and dozens of additional workers are employed by the company in Israel and abroad. The factory meets the most stringent standards for quality assurance, the stringent requirements of GMP (Good Manufacturing Practices) and ISO (International Organization for Standardization).

גרוש מחורר שיווק. צרכנותFor over 50 years, the Hash Papis brand has defined what comfort is.

The Hash Papis boot collection for winter 2015 includes dozens of unique models in a wide variety of styles suitable for evening wear, office work, leisure activities, and more. The collection emphasizes quality, cutting-edge technologies, and uncompromising comfort. Among the models: everyday suede boots, characterized by insoles that mimic the structure of the foot, for maximum comfort.

The category is characterized by ankle boots decorated with fringes and gathers, added buckles, buttons, delicate sheepskin-like furs, and more, in current winter colors, for example: camel, beige, olive, gray, various browns, and classic black. As well as: a fashionable group of models made of high-quality leathers and especially soft suedes.

The group includes everyday boots characterized by a youthful, up-to-date and fashionable block and equipped with shock-absorbing technology that adapts to the anatomical structure of the foot. Colors: brown, gray, khaki and beige. Sizes: 36-41 (Photo: Menachem Oz).

גרוש מחורר  שיווק. צרכנותBeit Hashita - Israel's leading pickle brand announces for the first time the transformation of its pickle product line to produce only natural ingredients.

Beit Hashita pickles are the only ones made from only natural ingredients. Healthy food consumers will now be able to enjoy the beloved taste of pickles, at the same price, and without fear of synthetic ingredients. The new products have received high scores in taste tests, certified by the Orthodox Jewish Council.

 גרוש מחורר שיווק. צרכנותSCOOP shoe chain is launching an end-of-winter sale for women and men: the entire 2014/15 winter collection starting at 39.90 NIS to 199 NIS.

Among the items on sale: bags, boots, ankle boots, high heels, moccasins, doll shoes, sneakers, boat shoes, sporty-looking shoes, and more. The sale is valid from 01/15/12 to 01/30/15 (Photo: Amiram Ben Yishai).

שיווק. צרכנותגרוש מחורר Materna launches a unique spoon extender, which allows for easier access to the bottom of the packaging. The idea for developing the extender came after receiving inquiries from parents who have difficulty reaching the bottom of the packaging with their hands.

The spoon extender provides a convenient and easy-to-use solution, and definitely solves the problem completely. The extender connects with a click to the spoon found in each package. And the result? An extra-long spoon that can reach every corner at the bottom of the package.

גרוש מחורר שיווק. צרכנותPromotions at the Garnier skincare brand: Micellar Solution: 3 actions in one product: removes makeup, cleanses and soothes the skin, without the need for rinsing for all skin types. Price: 30 NIS instead of 70 NIS.

BB CREAM - a cream based on "all-in-one" technology - 5 immediate benefits in one cream, in one action, at a price of 60 NIS instead of 169 NIS. Until the end of January 2015 (Photo: Moti Fishbein).

גרוש מחורר שיווק. צרכנותAloni Company, which specializes in importing and marketing leading brands in the field of flooring, cladding and sanitary ware, offers touches of red to the most luxurious room in the house - the bathroom, and offers toilet seats, faucets and cladding in red.

Among other things, the company offers: a high-quality hydraulic toilet seat in red from Roca and a new and exclusive series of red Italian porcelain tiles suitable for wall coverings, bringing color into the home.

Prices: Hydraulic toilet seat in red: starting at 1,984 NIS, red tiles 75*21 cm – 380 NIS per square meter, red faucet – starting at 1,990 NIS (Photo: YHCH).


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