Dermo-cosmetic brand CeraVe launches a series for skin renewal and primary treatment of signs of aging

Haredim 10
April 14, 2026   
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Public

The international dermo-cosmetics brand CeraVe is launching an innovative care series, designed to renew the appearance of the skin and provide initial treatment for signs of aging, while maintaining the skin's natural protective layer: Skin Renewing.

The new series, developed based on the science that has accompanied the brand since its inception, combines proven active ingredients: vitamin C, retinol, and peptides - with essential ingredients for skin health, identified with the Cerva brand: 3 essential ceramides that help maintain and strengthen the skin's natural protective layer, hyaluronic acid to preserve and provide moisture, and niacinamide (vitamin B3) that helps soothe the skin.

The formulas in the new Skin Renewing series were developed with light, comfortable, and non-sticky textures that do not weigh down the skin and allow for daily use and persistence, even for those who are taking their first steps in the world of active ingredients.

The series includes 3 innovative, fragrance-free, non-comedogenic products – they do not clog pores, are gentle on the skin and are suitable for daily use:

Vitamin C serum to renew the appearance of the skin - A powerful yet gentle serum, containing 10% pure vitamin C, which helps even out skin tone, for a vital and radiant skin appearance and antioxidant protection. Has an extremely light texture, absorbs quickly and does not leave a sticky feeling. Contains 3 essential ceramides to strengthen the skin's protective layer, contains hyaluronic acid to retain moisture with MVE technology to provide moisture for 24 hours. The serum helps reduce the appearance of pigmentation by approximately 20% in 8 weeks, 70% according to research that showed that the skin looks brighter and more radiant in 8 weeks*.

*Study conducted on 55 participants, 8 weeks, once a day.

Recommended retail price: 129.9 NIS.

Serum with retinol to renew the appearance of the skin - Advanced serum with capsule technology, with hyaluronic acid and niacinamide that reduces the appearance of wrinkles and improves skin texture. Has a light, extremely pleasant cream texture, does not peel and is not greasy. Helps visibly improve wrinkles and fine lines, reduces the feeling of roughness in the skin by 38% within 8 weeks, 93% testified that skin feels smoother within 8 weeks Contains 3 essential ceramides and hyaluronic acid, with MVE technology to provide hydration.

*Study conducted on 75 participants, daily use for 8 weeks.

Recommended retail price for serum with retinol: 134.9 NIS.

Peptide cream for skin renewal - A rich cream that provides deep hydration and an immediate feeling of comfort. Contains a peptide complex that helps firm the skin and reduce the appearance of wrinkles, niacinamide and hyaluronic acid with a rich but light texture - absorbs quickly and is not sticky. Contains 3 essential ceramides, niacinamide (B3) and hyaluronic acid, with MVE technology to provide moisture for 48 hours. +16% Firmer skin in 8 weeks, 92% testified that the skin feels fuller and smoother in 8 weeks*.

*.P <0.0001 statistically significant - compared to baseline. Study conducted on 80 participants, 8 weeks, daily use.

Recommended retail price for peptide cream to renew the appearance of the skin: 129.9 NIS.

CeraVe products are available in pharmacies, pharmacy chains, online sites, and health insurance companies.


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