International nail care brand essie launches Break Fix: a liquid nail fixative coating

Haredim 10
January 4, 2026   
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Public

The New York nail polish brand essie Expands the nail care category and launches a revolutionary product for the first time, a liquid nail fixative coating:  Break Fix (Break Fix) – Redefining the world of nail strengthening.

essie Continues to follow international trends, one of which is removing gel polish and returning to natural nails. As a result of removing gel, nails weaken, crack, and even break.

Break Fix Developed specifically for brittle or splitting nails, it creates an almost imperceptible layer on the nail that strengthens it over time.

The advanced formula allows for daily use - alone or as a base under colored polish - and provides a natural, clean and well-groomed look. This is not a classic strengthener, but a fixing liquid coating, which acts as a smart protective layer for the nail and helps prevent breakage, cracks and tears.

The product highlights the innovation of essie in the field of nail care and offers an effective solution for women who are looking for a repair for broken or cracked nails, a real treatment and not just a cosmetic result.

Recommended retail price: 62.9 shekels

Launch sale price for January: 50.9 NIS

Break Fix will be marketed in the Super-Pharm chain and Super-Pharm Online.


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