{"id":78070,"date":"2014-09-09T22:47:46","date_gmt":"2014-09-09T19:47:46","guid":{"rendered":"https:\/\/ch10.co.il\/?p=78070"},"modified":"2025-08-07T05:13:34","modified_gmt":"2025-08-07T02:13:34","slug":"we-have-one-more-thing-%d7%90%d7%a4%d7%9c-%d7%97%d7%95%d7%a9%d7%a4%d7%aa-%d7%90%d7%aa-%d7%94%d7%a9%d7%a2%d7%95%d7%9f-%d7%94%d7%97%d7%9b%d7%9d-%d7%a9%d7%9c%d7%94","status":"publish","type":"post","link":"https:\/\/ch10.co.il\/en\/news\/78070\/","title":{"rendered":"We have one more thing: Apple unveiled the smartwatch"},"content":{"rendered":"<span style=\"line-height: 1.5em;\">During Apple&#039;s launch event, the company&#039;s CEO Tim Cook took the stage and announced one of the phrases that were a hallmark of the company&#039;s late CEO and founder Steve Jobs: &quot;We have one more thing,&quot; &quot;A new product in a completely new category. We believe this will change all of people&#039;s expectations of this category,&quot; Cook said, introducing Apple&#039;s smartwatch, the first product to &#039;earn&#039; to lose the initial letter i and be named Apple Watch.<\/span>\r\n\r\nThe Apple Watch, Apple&#039;s smartwatch, is priced higher than its competitors (349$), and has capabilities that somewhat overshadow other recently introduced watches. The Apple Watch gets its own special menu, unlike the two competing operating systems that minimize existing icons - the watch is activated from a screen full of round icons that are undoubtedly refreshing in such a new field. &quot;What we didn&#039;t want to do was take the iPhone interface and shrink it to the wrist,&quot; Cook declared.\r\n\r\n<a href=\"https:\/\/ch10.co.il\/wp-content\/uploads\/2014\/09\/1410287569956502.jpg\"><img decoding=\"async\" class=\"size-full wp-image-78073\" alt=\"\u05e9\u05e2\u05d5\u05df \u05d0\u05e4\u05dc \u05d4\u05e9\u05e7\u05d4\" src=\"https:\/\/ch10.co.il\/wp-content\/uploads\/2014\/09\/1410287569956502.jpg\" \/><\/a>\r\n\r\n\u05db\u05e4\u05ea\u05d5\u05e8 \u05db\u05d9\u05d5\u05d5\u05df \u05d4\u05e9\u05e2\u05d5\u05df \u05d4\u05e2\u05d2\u05d5\u05dc \u05d1\u05e6\u05d9\u05d3\u05d5 \u05d4\u05d9\u05de\u05e0\u05d9 \u05e9\u05dc \u05d4\u05e9\u05e2\u05d5\u05df, \u05d4\u05d5\u05d0 \u05d4\u05db\u05e4\u05ea\u05d5\u05e8 \u05d4\u05d9\u05d7\u05d9\u05d3 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\u05d9\u05d2\u05d9\u05e2 \u05dc\u05d7\u05e0\u05d5\u05d9\u05d5\u05ea \u05d1\u05ea\u05d7\u05d9\u05dc\u05ea 2015 \u05d5\u05de\u05d7\u05d9\u05e8\u05d5, \u05db\u05d0\u05de\u05d5\u05e8, \u05d9\u05e2\u05de\u05d5\u05d3 \u05e2\u05dc 349 \u05d3\u05d5\u05dc\u05e8\u05d9\u05dd.\r\n\r\n<a href=\"https:\/\/ch10.co.il\/wp-content\/uploads\/2014\/09\/1410287211774257.png\"><img decoding=\"async\" class=\"size-full wp-image-78072\" alt=\"\u05e9\u05e2\u05d5\u05df \u05d0\u05e4\u05dc \u05d4\u05e9\u05e7\u05d4\" src=\"https:\/\/ch10.co.il\/wp-content\/uploads\/2014\/09\/1410287211774257.png\" \/><\/a>","protected":false},"excerpt":{"rendered":"Apple has launched one of its more mysterious items, its smartwatch, the Apple Watch. The watch will hit stores in early 2015 and, according to the launch, it appears to be more functional than most of its peers, including those fresh from IFA.","protected":false},"author":53,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[94],"tags":[7214,410,613,4812],"class_list":["post-78070","post","type-post","status-publish","format-standard","hentry","category-94","tag-apple-watch","tag-410","tag-613","tag-4812"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>We have one more thing: \u05d0\u05e4\u05dc \u05d7\u05e9\u05e4\u05d4 \u05d0\u05ea \u05d4\u05e9\u05e2\u05d5\u05df \u05d4\u05d7\u05db\u05dd - \u05d7\u05e8\u05d3\u05d9\u05dd10<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ch10.co.il\/en\/news\/78070\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"We have one more thing: \u05d0\u05e4\u05dc \u05d7\u05e9\u05e4\u05d4 \u05d0\u05ea \u05d4\u05e9\u05e2\u05d5\u05df \u05d4\u05d7\u05db\u05dd - 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