{"id":77630,"date":"2014-09-09T10:36:46","date_gmt":"2014-09-09T07:36:46","guid":{"rendered":"https:\/\/ch10.co.il\/?p=77630"},"modified":"2014-09-09T10:36:53","modified_gmt":"2014-09-09T07:36:53","slug":"%d7%95%d7%a0%d7%a2%d7%91%d7%95%d7%a8-%d7%9c%d7%a4%d7%a8%d7%a1%d7%95%d7%9e%d7%95%d7%aa-%e2%80%a2-%d7%9e%d7%95%d7%99%d7%a9-%d7%a4%d7%a8%d7%99%d7%93-%d7%a1%d7%95%d7%a7%d7%a8-%d7%90%d7%aa-%d7%94%d7%a4-4","status":"publish","type":"post","link":"https:\/\/ch10.co.il\/en\/news\/77630\/","title":{"rendered":"And let&#039;s move on to commercials \u2022 Moish Fried reviews the commercials that made his week"},"content":{"rendered":"<p dir=\"RTL\"><span style=\"line-height: 1.5em;\">So what did we have?<\/span><\/p>\r\n<p dir=\"RTL\">The holiday is approaching and all the advertising people are already running the annual competition of &quot;Who will use the words Rosh Hashanah the most?&quot; (The grand winner will win a fish for Rosh Hashanah).<\/p>\r\n<p dir=\"RTL\">And we&#039;ll start the review with a particularly sweet ad...<\/p>\r\n\r\n<h2>\u25a0<\/h2>\r\n<p dir=\"RTL\">You can&#039;t write harsh words about Hashachar chocolate... The product&#039;s logo has existed unchanged for decades, which is why I liked the design of the ad, a classic design, like &quot;of yesteryear,&quot; exactly what the product wants to convey. The same taste, the same look, as it used to be.<\/p>\r\n<p dir=\"RTL\">The idea of \u200b\u200bconnecting the ad to the main target audience - children, through rhyming passages, is also nice. Although the rhyme itself is, ummm...not much...<\/p>\r\n<p dir=\"RTL\"><a href=\"https:\/\/ch10.co.il\/wp-content\/uploads\/2014\/09\/14.jpg\"><img decoding=\"async\" class=\"size-full wp-image-77632\" alt=\"\u05de\u05d5\u05d9\u05e9 \u05e4\u05e8\u05d9\u05d3 5\" src=\"https:\/\/ch10.co.il\/wp-content\/uploads\/2014\/09\/14.jpg\" \/><\/a><\/p>\r\n\r\n<h2><\/h2>\r\n<h2>\u25a0<\/h2>\r\n&nbsp;\r\n<p dir=\"RTL\">Why? A hat!<\/p>\r\n<p dir=\"RTL\">What&#039;s more appropriate as a gift during a shampoo sale, if not a hat?<\/p>\r\n<p dir=\"RTL\">So the gift is indeed appropriate for the product, the design is more problematic, in addition to the fact that the design is quite mediocre, the idea of \u200b\u200bputting the hat on the product is also incorrect. An advertisement is meant to serve the product, therefore covering it, even just a small part of it - with a hat, is unnecessary and incorrect from a marketing perspective.<\/p>\r\n<p dir=\"RTL\">Because you need to see the product. And see it all.<\/p>\r\n<p dir=\"RTL\"><a href=\"https:\/\/ch10.co.il\/wp-content\/uploads\/2014\/09\/211.jpg\"><img decoding=\"async\" class=\"size-full wp-image-77633\" alt=\"\u05de\u05d5\u05d9\u05e9 \u05e4\u05e8\u05d9\u05d3 5\" src=\"https:\/\/ch10.co.il\/wp-content\/uploads\/2014\/09\/211.jpg\" \/><\/a><\/p>\r\n\r\n<h2>\u25a0<\/h2>\r\n&nbsp;\r\n<p dir=\"RTL\">Bread, cheese and...candlesticks.<\/p>\r\n<p dir=\"RTL\">Sometimes I try to think what exactly went through that person&#039;s mind when they wrote the text for the ad...<\/p>\r\n<p dir=\"RTL\">In cases like this ad, the best experts haven&#039;t yet cracked the case.<\/p>\r\n<p dir=\"RTL\">No matter how you look at silverware, it&#039;s not a basic product!<\/p>\r\n<p dir=\"RTL\">So we already have glasses, which are a basic consumer product, silverware, which is a basic product. We just need a Rolex for every citizen and we&#039;re all set...<\/p>\r\n<p dir=\"RTL\"><a href=\"https:\/\/ch10.co.il\/wp-content\/uploads\/2014\/09\/31.jpg\"><img decoding=\"async\" class=\"size-full wp-image-77634\" alt=\"\u05de\u05d5\u05d9\u05e9 \u05e4\u05e8\u05d9\u05d3 5\" src=\"https:\/\/ch10.co.il\/wp-content\/uploads\/2014\/09\/31.jpg\" \/><\/a><\/p>\r\n\r\n<h2>\u25a0<\/h2>\r\n&nbsp;\r\n<p dir=\"RTL\">There are readers at home who are still trying to understand.<\/p>\r\n<p dir=\"RTL\">One of the basic rules of advertising is to create an ad that will &quot;catch&quot; the reader&#039;s eyes.<\/p>\r\n<p dir=\"RTL\">Indeed, the ad title is very striking.<\/p>\r\n<p dir=\"RTL\">What stands out most is the clearly incomprehensible lack of connection between the title and the subject of the advertisement.<\/p>\r\n<p dir=\"RTL\">If we take into account that the person who wrote the words in the ad is not Shlomo Artzi (known as a successful creator of beautiful songs with unclear lyrics), I definitely don&#039;t understand what the poet meant.<\/p>\r\n<p dir=\"RTL\"><a href=\"https:\/\/ch10.co.il\/wp-content\/uploads\/2014\/09\/42.jpg\"><img decoding=\"async\" class=\"size-full wp-image-77651\" alt=\"\u05de\u05d5\u05d9\u05e9 \u05e4\u05e8\u05d9\u05d3 5\" src=\"https:\/\/ch10.co.il\/wp-content\/uploads\/2014\/09\/42.jpg\" \/><\/a><\/p>\r\n&nbsp;\r\n<h2>\u25a0<\/h2>\r\n&nbsp;\r\n<p dir=\"RTL\">Proof of visitors&#039; qualifications.<\/p>\r\n<p dir=\"RTL\">Indeed, I found proof that critics of the Haredi press really don&#039;t use smartphones!<\/p>\r\n<p dir=\"RTL\">If they were users, they would know that there is a complete advertisement for WhatsApp correspondence here.<\/p>\r\n<p dir=\"RTL\">Even including the two well-known V signs...<\/p>\r\n<p dir=\"RTL\"><a href=\"https:\/\/ch10.co.il\/wp-content\/uploads\/2014\/09\/62.jpg\"><img decoding=\"async\" class=\"size-full wp-image-77636\" alt=\"\u05de\u05d5\u05d9\u05e9 \u05e4\u05e8\u05d9\u05d3 5\" src=\"https:\/\/ch10.co.il\/wp-content\/uploads\/2014\/09\/62.jpg\" \/><\/a><\/p>\r\n<p dir=\"RTL\">\u2022 The writer is the owner of Extra \u2013 a company for marketing, sales promotion and event production in the Haredi sector moshe@extra-10.co.il<\/p>","protected":false},"excerpt":{"rendered":"So what did we have? The holiday is approaching and the advertising people are already running the annual competition &quot;Who will use the words most - Rosh, Shana, Hag and Dag&quot; \u2022 Moish Fried can&#039;t figure out what is wanted from him, and finds proof that &#039;visitors&#039; don&#039;t have smartphones","protected":false},"author":53,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[6733,6734],"class_list":["post-77630","post","type-post","status-publish","format-standard","hentry","category-4","tag-6733","tag-6734"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u05d5\u05e0\u05e2\u05d1\u05d5\u05e8 \u05dc\u05e4\u05e8\u05e1\u05d5\u05de\u05d5\u05ea \u2022 \u05de\u05d5\u05d9\u05e9 \u05e4\u05e8\u05d9\u05d3 \u05e1\u05d5\u05e7\u05e8 \u05d0\u05ea \u05d4\u05e4\u05e8\u05e1\u05d5\u05de\u05d5\u05ea \u05e9\u05e2\u05e9\u05d5 \u05dc\u05d5 \u05d0\u05ea \u05d4\u05e9\u05d1\u05d5\u05e2 - 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