{"id":69764,"date":"2014-08-21T23:52:16","date_gmt":"2014-08-21T20:52:16","guid":{"rendered":"https:\/\/ch10.co.il\/?p=69764"},"modified":"2025-08-07T09:41:42","modified_gmt":"2025-08-07T06:41:42","slug":"%d7%9e%d7%94%d7%99-%d7%9e%d7%9b%d7%99%d7%a8%d7%94-%d7%aa%d7%aa%d7%a4%d7%9c%d7%90%d7%95-%d7%90%d7%9a-%d7%94%d7%aa%d7%a9%d7%95%d7%91%d7%94-%d7%9b%d7%9c%d7%9c-%d7%9c%d7%90-%d7%98%d7%a8%d7%99%d7%95","status":"publish","type":"post","link":"https:\/\/ch10.co.il\/en\/news\/69764\/","title":{"rendered":"What is a &#039;sale&#039;? You might be surprised, but the answer is not at all simple"},"content":{"rendered":"Despite the situation we are in (does anyone even know how to describe the exact situation we are in?), it turns out that there is a demand to continue living as normal a life as possible - despite the &quot;situation&quot;. So after a slight deviation from the series of articles on business planning, for the purpose of a quick review of Operation Protective Edge, and two more columns on the caution required in the world of investments, we will try to get back into the groove of columns on starting a business, sales and marketing, in the hope that we can continue in a row for several weeks. We will begin by reviewing one of my favorite topics: sales. As a reminder, I believe that there is a big difference between marketing and sales. According to my definition: &quot;\"<strong>Marketing<\/strong>\"<strong> (or advertising)<\/strong>&quot;His job is to bring the potential customer to the store or business.&quot;\"<strong>Sales<\/strong>\"&quot;: The role of the agent or salesperson in the store is to carry out the transaction itself. We have already touched on and dealt with the subject of advertising in previous articles, apart from the fact that it is a whole topic in itself. Now let&#039;s move on to the point. Sales. But, just before we go over the correct sales stages - a question: What is a &quot;sale&quot;? In all the lectures and workshops I have given to date, I have received a multitude of answers and hypotheses: &quot;closing a deal&quot;, &quot;finally transferring the product to the customer&quot;, &quot;persuasion&quot;, &quot;ending the process&quot;, and so on and so forth. In order to understand the process, we must truly understand - what is a sale? I will answer briefly: A sale means transferring &quot;something&quot; from point A to point B. In exchange for the same thing that was transferred from point A to point B, something else will be transferred from point B to point A. That&#039;s all. Describing a sale as transferring a product - that is not correct. Because you can also sell a service. You can also sell an idea (which is not a &#039;product&#039; at all!). Also, not in every case does payment come in exchange for the product sold. In money. Sometimes the consideration is another product (barter in Hebrew). As the Gemara describes, &quot;He who exchanges a cow for a donkey.&quot; Sometimes the consideration is in the equivalent of money or in something immeasurable. I&#039;ll give you an example: I know quite a few people who are willing to do completely stupid or ridiculous things in exchange for respect or attention. That is: if the honor-sick person wants to acquire a little respect right now, he is, in the end, a customer. And a customer pays for the products he takes. If he approaches a seller and wants to acquire respect, the seller can sell to him - and ask for consideration. Sometimes the consideration can be in money and sometimes in the equivalent of money. This is the essence of selling. If we understand this, there is a reasonable chance that we will be able to improve our sales processes in the future. And finally, in preparation for the next column: We just answered the question of what a sale is. Try answering the following question: &quot;Who is a salesperson?&quot; (Prize for the correct guess \ud83d\ude09 Questions, answers, comments, and clarifications are welcome at my personal email: micha@marketing-s.co.il Yours as always, Micha Sholem.\r\n\r\n<strong>\u2022 The writer is the CEO of the consulting firm M&amp;S, which specializes in business consulting, raising business credit, building and improving sales departments, valuations and recovery plans. And he is the founder of the &#039;School of Business Management - Startup&#039;\"<\/strong>","protected":false},"excerpt":{"rendered":"In the many lectures I have given, I have asked those present to answer a seemingly simple question: What is &#039;selling&#039;? \u2022 The multitude of answers I have received do not meet the simple definition \u2022 From here, we can move forward to improve sales processes","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[2265,759,455,32326,640],"class_list":["post-69764","post","type-post","status-publish","format-standard","hentry","category-4","tag-2265","tag-759","tag-455","tag-32326","tag-640"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u05de\u05d4\u05d9 &#039;\u05de\u05db\u05d9\u05e8\u05d4&#039;? 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