{"id":1037378,"date":"2026-01-04T19:36:38","date_gmt":"2026-01-04T17:36:38","guid":{"rendered":"https:\/\/ch10.co.il\/?p=1037378"},"modified":"2026-02-05T12:29:44","modified_gmt":"2026-02-05T10:29:44","slug":"%d7%9e%d7%95%d7%aa%d7%92-%d7%98%d7%99%d7%a4%d7%95%d7%97-%d7%94%d7%a6%d7%99%d7%a4%d7%95%d7%a8%d7%a0%d7%99%d7%99%d7%9d-%d7%94%d7%91%d7%99%d7%a0%d7%9c%d7%90%d7%95%d7%9e%d7%99-essie-%d7%9e%d7%a9%d7%99","status":"publish","type":"post","link":"https:\/\/ch10.co.il\/en\/news\/1037378\/","title":{"rendered":"International nail care brand essie launches Break Fix: a liquid nail fixative coating"},"content":{"rendered":"

The New York nail polish brand essie<\/strong> Expands the nail care category and launches a revolutionary product for the first time, a liquid nail fixative coating:  Break Fix<\/strong> (Break Fix)<\/strong> \u2013 Redefining the world of nail strengthening.<\/p>\n\n\n\n

essie<\/strong> Continues to follow international trends, one of which is removing gel polish and returning to natural nails. As a result of removing gel, nails weaken, crack, and even break.<\/p>\n\n\n\n

Break Fix<\/strong> Developed specifically for brittle or splitting nails, it creates an almost imperceptible layer on the nail that strengthens it over time. <\/p>\n\n\n\n

The advanced formula allows for daily use - alone or as a base under colored polish - and provides a natural, clean and well-groomed look. This is not a classic strengthener, but a fixing liquid coating, which acts as a smart protective layer for the nail and helps prevent breakage, cracks and tears.<\/p>\n\n\n\n

The product highlights the innovation of essie<\/strong> in the field of nail care and offers an effective solution for women who are looking for a repair for broken or cracked nails, a real treatment and not just a cosmetic result.<\/p>\n\n\n\n

Recommended retail price: 62.9 shekels<\/p>\n\n\n\n

Launch sale price for January: 50.9 NIS<\/p>\n\n\n\n

Break Fix will be marketed in the Super-Pharm chain and Super-Pharm Online.<\/p>\n\n\n\n

\"\"
<\/span><\/figcaption><\/figure>","protected":false},"excerpt":{"rendered":"\u05de\u05d5\u05ea\u05d2 \u05d4\u05dc\u05e7\u05d9\u05dd \u05d4\u05e0\u05d9\u05d5-\u05d9\u05d5\u05e8\u05e7\u05d9 essie \u05de\u05e8\u05d7\u05d9\u05d1 \u05d0\u05ea \u05e7\u05d8\u05d2\u05d5\u05e8\u05d9\u05d9\u05ea \u05d8\u05d9\u05e4\u05d5\u05d7 \u05d4\u05e6\u05d9\u05e4\u05d5\u05e8\u05e0\u05d9\u05d9\u05dd \u05d5\u05de\u05e9\u05d9\u05e7 \u05dc\u05e8\u05d0\u05e9\u05d5\u05e0\u05d4 \u05de\u05d5\u05e6\u05e8 \u05de\u05d4\u05e4\u05db\u05e0\u05d9, \u05e6\u05d9\u05e4\u05d5\u05d9 \u05e0\u05d5\u05d6\u05dc\u05d9 \u05de\u05e7\u05d1\u05e2 \u05dc\u05e6\u05d9\u05e4\u05d5\u05e8\u05df:  Break Fix (\u05d1\u05e8\u05d9\u05d9\u05e7 \u05e4\u05d9\u05e7\u05e1) \u2013 \u05d4\u05de\u05d2\u05d3\u05d9\u05e8 \u05de\u05d7\u05d3\u05e9 \u05d0\u05ea \u05e2\u05d5\u05dc\u05dd \u05d7\u05d9\u05d6\u05d5\u05e7 \u05d4\u05e6\u05d9\u05e4\u05d5\u05e8\u05e0\u05d9\u05d9\u05dd. essie \u05de\u05de\u05e9\u05d9\u05da \u05dc\u05e2\u05e7\u05d5\u05d1 \u05d0\u05d7\u05e8 \u05d4\u05d8\u05e8\u05e0\u05d3\u05d9\u05dd \u05d4\u05d1\u05d9\u05e0\u05dc\u05d0\u05d5\u05de\u05d9\u05d9\u05dd \u05d5\u05d0\u05d7\u05d3 \u05de\u05d4\u05dd \u05d4\u05d5\u05d0 \u05d4\u05d5\u05e8\u05d3\u05ea \u05dc\u05e7 \u05d4\u05d2'\u05dc \u05d5\u05d7\u05d6\u05e8\u05d4 \u05dc\u05e6\u05d9\u05e4\u05d5\u05e8\u05e0\u05d9\u05d9\u05dd \u05d8\u05d1\u05e2\u05d9\u05d5\u05ea. \u05db\u05ea\u05d5\u05e6\u05d0\u05d4 \u05de\u05d4\u05d5\u05e8\u05d3\u05ea \u05d4\u05d2'\u05dc \u05d4\u05e6\u05d9\u05e4\u05d5\u05e8\u05e0\u05d9\u05d9\u05dd \u05e0\u05d7\u05dc\u05e9\u05d5\u05ea, \u05e0\u05e1\u05d3\u05e7\u05d5\u05ea \u05d5\u05d0\u05e3 \u05e0\u05e9\u05d1\u05e8\u05d5\u05ea. Break Fix \u05e4\u05d5\u05ea\u05d7 \u05d1\u05de\u05d9\u05d5\u05d7\u05d3 […]","protected":false},"author":53,"featured_media":1037379,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[40304],"tags":[63997,63996,63998],"class_list":["post-1037378","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-40304","tag-break-fix","tag-essie","tag-63998"],"acf":[],"yoast_head":"\n\u05de\u05d5\u05ea\u05d2 \u05d8\u05d9\u05e4\u05d5\u05d7 \u05d4\u05e6\u05d9\u05e4\u05d5\u05e8\u05e0\u05d9\u05d9\u05dd \u05d4\u05d1\u05d9\u05e0\u05dc\u05d0\u05d5\u05de\u05d9 essie \u05de\u05e9\u05d9\u05e7 Break Fix: \u05e6\u05d9\u05e4\u05d5\u05d9 \u05e0\u05d5\u05d6\u05dc\u05d9 \u05de\u05e7\u05d1\u05e2 \u05dc\u05e6\u05d9\u05e4\u05d5\u05e8\u05df - \u05d7\u05e8\u05d3\u05d9\u05dd10<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ch10.co.il\/en\/news\/1037378\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u05de\u05d5\u05ea\u05d2 \u05d8\u05d9\u05e4\u05d5\u05d7 \u05d4\u05e6\u05d9\u05e4\u05d5\u05e8\u05e0\u05d9\u05d9\u05dd \u05d4\u05d1\u05d9\u05e0\u05dc\u05d0\u05d5\u05de\u05d9 essie \u05de\u05e9\u05d9\u05e7 Break Fix: \u05e6\u05d9\u05e4\u05d5\u05d9 \u05e0\u05d5\u05d6\u05dc\u05d9 \u05de\u05e7\u05d1\u05e2 \u05dc\u05e6\u05d9\u05e4\u05d5\u05e8\u05df - \u05d7\u05e8\u05d3\u05d9\u05dd10\" \/>\n<meta property=\"og:description\" content=\"\u05de\u05d5\u05ea\u05d2 \u05d4\u05dc\u05e7\u05d9\u05dd \u05d4\u05e0\u05d9\u05d5-\u05d9\u05d5\u05e8\u05e7\u05d9 essie \u05de\u05e8\u05d7\u05d9\u05d1 \u05d0\u05ea \u05e7\u05d8\u05d2\u05d5\u05e8\u05d9\u05d9\u05ea \u05d8\u05d9\u05e4\u05d5\u05d7 \u05d4\u05e6\u05d9\u05e4\u05d5\u05e8\u05e0\u05d9\u05d9\u05dd \u05d5\u05de\u05e9\u05d9\u05e7 \u05dc\u05e8\u05d0\u05e9\u05d5\u05e0\u05d4 \u05de\u05d5\u05e6\u05e8 \u05de\u05d4\u05e4\u05db\u05e0\u05d9, \u05e6\u05d9\u05e4\u05d5\u05d9 \u05e0\u05d5\u05d6\u05dc\u05d9 \u05de\u05e7\u05d1\u05e2 \u05dc\u05e6\u05d9\u05e4\u05d5\u05e8\u05df:  Break Fix (\u05d1\u05e8\u05d9\u05d9\u05e7 \u05e4\u05d9\u05e7\u05e1) \u2013 \u05d4\u05de\u05d2\u05d3\u05d9\u05e8 \u05de\u05d7\u05d3\u05e9 \u05d0\u05ea \u05e2\u05d5\u05dc\u05dd \u05d7\u05d9\u05d6\u05d5\u05e7 \u05d4\u05e6\u05d9\u05e4\u05d5\u05e8\u05e0\u05d9\u05d9\u05dd. essie \u05de\u05de\u05e9\u05d9\u05da \u05dc\u05e2\u05e7\u05d5\u05d1 \u05d0\u05d7\u05e8 \u05d4\u05d8\u05e8\u05e0\u05d3\u05d9\u05dd \u05d4\u05d1\u05d9\u05e0\u05dc\u05d0\u05d5\u05de\u05d9\u05d9\u05dd \u05d5\u05d0\u05d7\u05d3 \u05de\u05d4\u05dd \u05d4\u05d5\u05d0 \u05d4\u05d5\u05e8\u05d3\u05ea \u05dc\u05e7 \u05d4\u05d2'\u05dc \u05d5\u05d7\u05d6\u05e8\u05d4 \u05dc\u05e6\u05d9\u05e4\u05d5\u05e8\u05e0\u05d9\u05d9\u05dd \u05d8\u05d1\u05e2\u05d9\u05d5\u05ea. \u05db\u05ea\u05d5\u05e6\u05d0\u05d4 \u05de\u05d4\u05d5\u05e8\u05d3\u05ea \u05d4\u05d2'\u05dc \u05d4\u05e6\u05d9\u05e4\u05d5\u05e8\u05e0\u05d9\u05d9\u05dd \u05e0\u05d7\u05dc\u05e9\u05d5\u05ea, \u05e0\u05e1\u05d3\u05e7\u05d5\u05ea \u05d5\u05d0\u05e3 \u05e0\u05e9\u05d1\u05e8\u05d5\u05ea. 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