During Passover, there is a significant increase in consumption in the tea market in Israel, mainly in herbal infusions and types of tea with kosher for Passover.
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The international brand Pompadour, which is the number 2 brand in the tea category in Israel, is offering a diverse and extensive series of 11 infusions and teas in different flavors for Passover 2025, kosher for Passover, which come in unique flavors that suit every guest during the holiday, including 9 caffeine-free infusions: chamomile, lemon ginger, mint, turmeric ginger, fennel, wild rose hibiscus, honey ginger, berries, New York Chai.
Pompadour's entire series of kosher Passover flavors will also be marketed throughout the year.
This winter, Pompadour has expanded the tea category with special launches that bring the rich, international flavors that the brand specializes in. Among the launches: a New York Chai brew that combines cinnamon and vanilla (kosher for Passover).
Pompadour tea infusions have been produced by the international company TEEKANNE for over 130 years. The brand's infusions are ranked #1 in the world, made from carefully selected raw materials, and collected directly from laboratories in Germany for quality testing by the company's experts.
In Israel, Pompadour grew from 111% market share at the beginning of winter to 171% last March, indicating the brand's growing consumption year after year.
Recommended consumer price - Pompadour infusion: 12.90 NIS-17.90 NIS. All prices are according to the Prices app and are determined solely at the chain's discretion.
Market share data is taken from the STORENEXT website, herbal and fruit infusions segment.
Available in retail and food chains across the country.
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