The Divorcee's Hole: Consumerism in a Daily Eye • 10 Daily Innovations

Sherry Roth
October 28, 2014   
Footwear, nutritional supplements, luxury jewelry and watches, pans and pots, a branch for a makeup brand, the fifth station of the Pagi Bank, children's toothpaste, a new chocolate product, emergency lighting, and even gastric bypass surgery.
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שיווק, צרכנות

גרוש מחורר The Scope footwear chain, which has 55 branches across the country, is currently launching a women's shoe capsule collection, designed by stylist Liat Ashouri.

In light of the great success of the capsule collection designed by Liat Ashouri last summer for men only, the chain is collaborating again with the esteemed stylist, this time with a feminine concept. The design of the current capsule collection grew out of Ashouri's insight: "Every woman deserves shoes that suit her. Even if you have a flat shoe personality, or prefer a coquettish design or connect with the clumsy look... I thought of you this time too.".

Black Capsule Collection: The women's shoe collection was designed around the color black, which Ashouri loves very much. The goal of the collection is to give the shoes a winning cut and model that matches every item of clothing. Many shoe collections are based on a special color that steals the show and dazzles with mesmerizing shades without emphasizing the cut of the shoe and its use.

In this collection, Ashouri chose to use only the color black, which provides sophistication, interest, and mystery. The collection designed by Ashouri includes oxford shoes, ankle boots, and boots.

With her extensive experience in styling, Ashouri places great emphasis on the diversity of the cuts offered in the collection. According to her, "The inspiration for the collection stemmed from the many women I have met in my life, who inspire me and unwittingly give me tips and inspirations that I have incorporated into each shoe, combined with a touch of my own style.".

Consumer prices: Shoes starting at 249.90 NIS, ankle boots starting at 229.90 NIS, boots starting at 399.90 NIS (Photo: Efrat Eshel).

גרוש מחורר שיווק, צרכנותThe Israeli nutritional supplement factory 'Ambrosia Soferab', located in the Har Yona Industrial Zone in Upper Nazareth since 2001, which manufactures and markets nutritional supplements for the local market and export markets, recently launched a computerized logistics distribution center, which manages over 1,000 different MCTs, the goal of which is to transport "Soferab" products and "Solgar" brand products directly to the various points of sale.

At the same time, the company will inaugurate in the coming months a new building in the factory with an additional area of ​​3600 square meters (which will form part of the overall factory). The total area of ​​the Soferb factory will include approximately 6000 square meters.

To date, the Soferab factory building has comprised approximately 2,400 square meters and houses the production, development, laboratories and packaging lines. Development and production will remain in the old building, while the entire packaging area and the computerized logistics center will be in the new building. The total investment in the construction of the new building is approximately 10 million shekels.

Eitan Markowitz, CEO of Ambrosia Superherb: "The expansion came from the need to produce in larger quantities, the introduction of new and unique technologies (such as chewable tablets and soft capsules), innovative packaging methods, and an innovative logistics warehouse, which will now distribute the house brands (Solgar and Superherb), private labels (PL) that we produce for other companies, and in the future for additional brands as well.".

גרוש מחורר שיווק, צרכנותThe luxury jewelry and watch chain Impress is launching an exclusive and unprecedented sale to mark the end of the calendar year, on its jewelry collection, including the diamond line.

Below are examples of the prices of the jewelry on sale: Tennis bracelets set with 1 carat diamonds will cost only 8,990 NIS (instead of 19,250 NIS), a white or yellow gold spiral ball ring will cost only 2,290 NIS (instead of 5,038 NIS), a 5-row gold ring set with white or black diamonds will cost only 4,199 NIS (instead of 9,330 NIS). The sale starts from 1.11.14 to 31.12.14 or while supplies last. Available at the Impress chain of stores.

שיווק, צרכנות

גרוש מחורר Harmony Home Network, the leading network in home design, is launching a unique and lucrative promotion on pans and saucepans (cadmium and lead-free), manufactured by GRAMMY KITCHENWERE, one of the world's leading companies.

The pans and casseroles are made of aluminum, with a non-stick ceramic coating, light and easy to use and clean, with a heat-conducting induction bottom for uniform heat distribution. The variety of cookware has elegant wooden or silicone handles, and induction bottoms that are suitable for all types of stoves. The pans and casseroles are available in a variety of colorful colors such as: turquoise, pink, green, red, orange, purple and more.

Example prices: Spiral ceramic frying pan 14 / 16 cm price: only 10.00 NIS, ceramic frying pan 18 cm / 22 cm with induction bottom 19.90 NIS, ceramic frying pan with induction bottom 24/26/28 cm price: only 29.90 NIS, ceramic cauldron pots with induction bottom 18/20 cm price: only 19.90 NIS. The offer is valid until the end of November or while supplies last (Photo: Assaf Levy).

גרוש מחורר שיווק, צרכנותMakeup brand Eyal Makeup is opening a new branch in Hadar Mall, Jerusalem. The new branch will serve as a sales and training point for makeup. The new store is located on the 1st floor of the mall and covers an area of ​​approximately 140 square meters.

The store is designed with an international flair that provides a unique and enjoyable shopping experience, both in the learning experience by the makeup artists and in the purchase in the chain stores.

Il Make-up offers a diverse team of makeup artists, who undergo extensive training and education in order to provide the best service to the chain's customers (Photo: Shai Willitz).

 שיווק, צרכנותגרוש מחורר Pagi Bank, part of the International Group, is launching a new benefit - exemption from clerk and direct channel fees for five years for anyone who opens a salary account.

The benefit is the fifth stop in the framework of Pagi's successful station campaign, which created an unprecedented wave of interest in the sector, with many new customers arriving at the bank's branches scattered throughout the centers of Haredi cities and towns and voting with their feet for Pagi Bank. In Pagi Bank's three-station program, customers are divided according to the different stations in the Haredi life cycle - with Pagi Bank offering each stage an account with benefits that are precisely appropriate to the stage in life in which they are.

שיווק, צרכנות

 גרוש מחורר Cosmopharm presents a selection of flavors in its toothpaste and mouthwash series developed especially for children: Orbitol Kid Flavors. The Orbitol Kid series includes toothpastes for children with added fluoride to build strong teeth, for maximum protection against tooth decay and a feeling of freshness and health.

The toothpaste, in a variety of flavors, makes brushing teeth a fun and delicious experience for children. It should be noted that the toothpaste does not contain sugar, helps maintain oral health and is approved by the Ministry of Health. The Orbitol Kid series for children includes a selection of mouthwashes for children in refreshing flavors and a special formula adapted to children.

The use of children's mouthwash is very important for oral hygiene and the prevention of tooth decay. Recommended by pediatric dentists in Israel. The Orbitol Kid series contains: Orbitol Kid toothpastes in strawberry flavor, Orbitol Kid in bubble gum flavor, Orbitol Kid in grape juice flavor and Orbitol Kid in mint flavor. Mouthwash: Orbitol Kid in grape flavor and Orbitol in mild mint flavor.

גרוש מחורר שיווק, צרכנותChocolate season is upon us: Among the multitude of chocolate and baking products - Carmit Company - the leading and beloved candy and chocolate company among the Haredi public, continues to innovate in the field of baking products, and is launching a new product for the kitchen: white chocolate chip sprinkles intended for decoration and baking.

Like other Carmit products, the new icicles containing cocoa butter and made from the finest raw materials will be used by any baking enthusiast as an addition to cakes, cookies and for baking a variety of delicious recipes. The product joins the variety of products in the "Carmit Chef" series, which include: Chocolate Chips 60% Cocoa Solids and a 400 g Baking Chocolate Bar.

Recommended consumer price: 11.90 NIS, weight 250 grams, kosher under the supervision of the Haredi Orthodox Church.

גרוש מחורר שיווק, צרכנותThe winter season is known to be prone to many power outages due to the stormy weather. Therefore, we must prepare and purchase emergency lighting. At the beginning of the cold season, the lighting warehouse chain is launching a new and up-to-date collection of emergency lighting for the winter of 2014/15, in a wide variety of innovative models, in a variety of examples.

The emergency lighting collection includes: portable emergency lighting and wall-mounted emergency lighting, which include a large number of tiny LED bulbs (from 24 to 80 LED bulbs with a power of 5 watts each per lighting fixture). The operating time ranges from 4 to 20 hours of work. LED lighting - contributes to preserving the environment by saving energy. These are small bulbs that do not emit heat, consume little electricity, are offered in a variety of intensities and have a long lifespan.

Emergency lighting price: from 79.90 NIS to 139.90 NIS, available at lighting warehouses across the country (Photo: Rotem Barak).

גרוש מחורר פרסום, צרכנותGastric bypass surgeries have gained a reputation as a way to quickly and significantly reduce excess weight, but the main goal of these surgeries is health, while reducing the risk of developing a cardiac event, by treating major risk factors: diabetes, hypertension, excess lipids, sleep apnea, and improving quality of life.

Numerous studies and years of follow-up of patients have led to a dramatic reduction in these risk factors. The most notable example is the disappearance of diabetes, observed in over 70% of patients. There are several surgical methods for treating obesity. The most popular is "sleeve surgery," during which the surgeon removes 3/4 of the stomach and leaves a long, narrow tube, sewn along its length like a shirt sleeve.

Another surgical method is "gastric bypass," which results in food passing directly into the small intestine. The results are similar in both methods, and the choice between the two is made on an individual basis by the medical team and the patient.

The surgery is not a panacea, but a tool given to the patient to help change the course of life. It is necessary to prepare for the surgery and be aware that after the surgery, patients are required to adhere to a proper diet, exercise, and also to deal with personal, social and environmental changes. The obesity treatment unit at Shaare Zedek analyzed approximately 300 cases in the past year, approximately 60% of which were women. It is important to note that the criteria for performing the surgery are medical only, and are determined according to professional parameters - the Ministry of Health.


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