The Divorcee's Hole: Consumerism in a Daily Eye • 10 Daily Innovations

Sherry Roth
September 21, 2014   
Game, fish, chocolate spread, glasses, chips and game, salad, wine, health, battery, smell • From a new creative game to an innovative solar lighting device called 'Nitzan''
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שיווק, צרכנות

גרוש מחורר A new and special creative game is offered to children - Artish - when the kit arrives at the children's home personally, via courier.

For the first time on the market - a craft kit that is not a one-time product, but a monthly craft subscription that starts with a magical box.

The creations were developed with the assistance of professionals from the fields of education and therapy, with the aim of imparting educational, pedagogical and developmental values ​​to the creation. Behind the development of the assessment are two women, Yael and Hedva, both hearing impaired, who also happen to be sisters-in-law, whose goal was to develop a quality and educational game for their children.

גרוש מחורר שיווק, צרכנותThe Dan Trout Farm is leading the fish revolution that has come to Israel for the first time through innovative technology - eating whole fish at home or in a restaurant without having to worry about the bones.

Fresh and whole trout, including head and tail, without gills (and almost no bones), ready for all forms of preparation - the consumer receives a clean product ready to prepare, almost no bones, containing at least 85% of net meat and without a change in price per serving.

The innovative and exclusive method for Dan trout saves the "headache" of cleaning the fish and removing the gills. The consumer receives a clean, healthy product with a much higher meat content. Even after the price per kilogram of net boneless fish increases slightly, the price per serving containing the same amount of net meat remains unchanged.

Dan trout, the Israeli fish grown in the Dan River, will now be marketed to the entire Israeli market - fish stores, chains, restaurants, banquet halls, and more...clean of scales and almost boneless, thanks to a unique machine that allows this process to be performed only on trout (thanks to their unique bone structure).

שיווק, צרכנותגרוש מחורר The "Rising Dawn" spread needs no introduction. Generations of children and adults have grown up with its wonderful taste.

Now, perfectly timed with the start of the new year, the beloved spread is coming out with sweet news: "Hashachar HaOle" dairy spread with exquisite kosher certification from the Badatz Eda Haredi. "Hashachar HaOle Mehadrin" with the blue lid joins the "Hashachar HaOle" dairy spread with regular kosher certification, offering mothers and cooks who are strict about Mehadrin kosher the opportunity to pamper their children with an especially delicious sandwich, enjoy an excellent spread, and upgrade their desserts with a fine filling from "Hashachar HaOle.".

The Badatz kosher spread will be sold in 400 gram, 850 gram and 1 kilogram packages.

גרוש מחורר שיווק, צרכנותIn preparation for the holidays, the 'Einit' chain is renewing itself with new and fashionable models and frames from the Lupo and Polo Club brands.

Einit's optometrists will fit you with the most fashionable and high-quality glasses, with special adjustments for grooms and their families.

The 'Einit' chain has agreements with various health funds and educational institutions and yeshivahs, which provide a series of benefits and discounts. Health fund policyholders are entitled to a participation rate of tens of percent on the purchase of quality glasses from the 'Einit' chain.

At the same time, the special promotion continues, in which you purchase glasses for NIS 350 or more and receive a voucher for a 'Photo-Book' - an elegant and designed digital album from 'Photo Point' as a gift. The promotion is subject to regulations. The voucher can be redeemed until Rosh Chodesh Kislev 5775.

שיווק, צרכנותגרוש מחורר The Tapochips brand from Strauss's Savory Division is launching a special activity for the whole family.

As part of the activity, a memory game was produced that is distributed in the marketing chains and allows the whole family to take part in the game. The choice of a family game was made due to the fact that potato chips are an ideal snack for the whole family. The summer period in particular creates many beautiful moments, trips and visits to sites, summer activities, and just nice moments that the family wants to remember.

The game, like the snack, can be played indoors or outdoors. Potato Chips are made from 100% natural potatoes, with no artificial coloring or added preservatives. All Potato Chips products (except Kids Potato Chips) are manufactured on a special gluten-free line.

שיווק, צרכנותגרוש מחורר In preparation for the Shabbat, Strauss' salad division is renewing its product range and launching a new salad: Achla Moroccan Carrot Cubes, kosher with Mehadrin certification by Badatz She'erit Yisrael.

Moroccan Carrot Cube Salad is a favorite salad found on almost every Shabbat table. Carrots are considered an especially healthy vegetable recommended by dietitians.

The salad's ingredients, the way it's prepared, and the wonderful taste convey a sense of home. A survey conducted among participants at a women's conference in Jerusalem (March 2014) and analyzed by the Shilov Institute shows that 96% of those surveyed agree that Achla salads taste like home. Achla is the leading salad brand in the Haredi sector, according to StoreNext data (2012-2014).

גרוש מחורר שיווק, צרכנותCarmel Winery is launching the Private Collection series ahead of the Tishrei holidays, with a new and fresh look for the holiday. The Private Collection series, known for 35 years, is made up of eight varietal wines from the most recognized varieties in the world.

The red wines are accessible, friendly, pleasant to every palate and suitable for a wide variety of holiday dishes: Cabernet Sauvignon, Cabernet Sauvignon-Merlot, Merlot, Shiraz.

The white wines in the series are fresh, light and fruity: Muscat, Sauvignon Blanc, Chardonnay, Emerald Riesling. The new look of the series was designed by Mr. Neil Tully, a Master of Wine from the European design firm Amphora.

As part of the new design, the winery continues to maintain the visibility associated with Baron Edmond Rothschild, the winery's founder, and preserves the familiar icon, while updating and refreshing the other design elements. Recommended consumer price - 33 NIS Available in retail chains.

שיווק, צרכנותגרוש מחורר Hospital specialists from the Clalit Group serve the 'health' of the Rosh Hashanah signs.

Honey: It is naturally sweet and is attributed with many medicinal properties. Honey contains many vitamins and minerals and is considered in folk medicine to have antibiotic properties and helps against coughs. It should be noted that at a temperature of forty degrees, honey loses some of its attributed properties. Therefore, it is recommended to add honey to hot drinks after cooling the drink. Honey contains 20 calories per teaspoon. Caution, honey should not be given to babies under one year old.,

Apple: Rich in B vitamins, which help with nervous system function, and vitamin E, which protects the skin and blood vessels from oxidation. Apples also contain potassium, which helps lower blood pressure, and fiber, which helps with proper digestive function.

Fish: In addition to high-quality protein, fish also contain omega-3 fatty acids. Recently, pond fish food in Israel has also been enriched with omega-3, so when you want to eat fish whose meat is rich in omega-3, they are trout, halibut, mackerel, salmon, and sardines.

Pomegranate: The fruit is rich in potassium and vitamin B6. This vitamin is important for the proper activity of many enzymes involved in many diverse metabolic pathways. Creation and breakdown of proteins in the blood, prevention of anemia, prevention of nausea, and more. The fruit causes constipation, some recommend drinking pomegranate juice against diarrhea, recommended for those prone to constipation. The pomegranate fruit has about 155 calories, which is 3 servings of fruit.

Beets: Purple color contains antioxidants that slow down the body's aging processes. Beets contain: Talin color has antioxidant properties that help protect the heart and provide protection against cancer; Salicylic acid is anti-inflammatory and helps maintain blood vessel and heart health.

Dates: Dates contain dietary fiber and are rich in vitamins B and C, iron, calcium, potassium, and sodium, which help with heart disease.

Pumpkin (squash): Contains beta-carotene (orange color), which helps the body neutralize free radicals and may reduce the risk of cancer. Contains vitamins from group B and C and minerals such as calcium and potassium.

גרוש מחורר שיווק, צרכנותThe hours of darkness are now taking up most of the day, which poses a challenge for those who want to spend the weekdays in the field.

To enable staying in the field, one must look for lighting solutions such as connecting to an external power source or alternatively a generator, using a flashlight or connecting to the car's ignition, which have a limited lifespan and other disadvantages. An innovative solar lighting device called "Nitzan" by the Simply Green company is extremely easy to transport and carry.

The device, which weighs only 2.2 kg, includes a battery that can be pre-charged with solar energy and can provide lighting for three nights and with unlimited recharges. Nitzan operates on a low voltage of 12 volts, so there is no risk of electric shock and it can be installed without fear even near children and pets. Nitzan has a motion sensor that increases the lighting when someone approaches, so it can be used to receive an alert if someone arrives at the place of stay or in case one of the children or travelers gets up in the middle of the night.

The solar lighting fixture is also suitable for illuminating private gardens and entrances to homes without electricity costs and the need for infrastructure or electrician work. It can be easily moved since it is not connected to the electrical infrastructure. The bud joins the Simply Green solar lighting series that is suitable for large areas and has been installed in public gardens and parks, cemeteries and intersections.

שיווק, צרכנותגרוש מחורר Scents have a great effect on us: the smell of a good perfume changes the atmosphere, and a good smell inhouse It can make us feel comfortable and at ease.

To keep your wardrobe smelling good, Sano introduces the clothes and fabric freshener with a long-lasting fragrance effect. The new product is another winning product from Sano that belongs to the laundry auxiliary products category. Maxima clothes and fabric freshener has tiny microcapsules for a long-lasting fragrance effect. For a perfect result, it is recommended to spray directly on clothes, bedding, curtains, pillows and other fabrics.


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