Jonathan Urich's new job: The digital director, who in recent years served as Likud spokesman and personal advisor to former Prime Minister Benjamin Netanyahu, began working as a consultant for campaigns of politicians from around the world at the media and digital agency 'Perception'.
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According to the report in The Marker, the agency is owned by Srulik Einhorn, who was the chief creative director for Netanyahu's campaigns in 2019-2021.
Einhorn, who was a partner at the Allenby advertising firm, left it to found the Perception media agency. Another partner at Einhorn's firm is Amir Adaki, who has also been part of Netanyahu's digital team for the past two years.
The three provide services such as strategic consulting, campaign and crisis management, and video and content services.
Recently, Urich and Einhorn provided their digital services to the campaign of the conservative right-wing party in Albania, which lost the election.
According to the agency's website, the three will continue to be involved in political campaigns outside of Israel.
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